The store made the announcement on Yorkshire Day (August 1, apparently) and is hoping to attract producers to supply under the Yorkshire's Best sub-brand.
The UK's No. 2 retailer is working with the Yorkshire Regional Food Group to search out new suppliers with products being selected on a store-by-store basis.
The new range is anticipated in-store by next spring and is a further rollout of Asda's local initiatives in Cornwall, south-west England, the Lake District, Scotland and Wales.
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