Asda has made history, by becoming the first supermarket ever to win the three Grocer 33 awards - for price, service and availability.
The prizes were handed out at The Grocer Gold Awards 2008, in London last night, and marked the 11th year that the UK’s number-two supermarket chain scooped the lowest priced supermarket award. But winning all three gongs was unprecedented.
Andy Bond, Asda ceo and president, said: “This is an outstanding achievement and a very proud moment. These awards are a real testament to the fantastic work and dedication of all the colleagues across the company.”
The top award of the evening, however, went to Morrisons, the Bradford-based supermarket, which followed up last month’s Re:fresh Multiple Retailer of the Year award by being crowned The Grocer of the Year, following its financial turnaround and comprehensive refreshment of the estate and range.
In a poll of consumers, Tesco was voted Britain's favourite supermarket for the fourth consecutive year.
The Grocer Gold Awards also included three new 'green' awards.
Green Supplier of the Year was awarded to Alpro UK for its commitment to becoming the first carbon-neutral manufacturer in the UK.
The Green Retailer of the Year went to The Cooperative Group, and Green Wholesaler of the Year went to Brakes.
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