Bananas could be permanently discounted under Asda’s new promotional strategy.
“I think we will continue to invest more in an Every Day Low Pricing position, and balance out the level of high/low promotions we are doing,” said Nick Scrase. “We will continue to give customers value in core commodities such as bananas and give it to them every day, consistently throughout the year.” But he stressed growers would not foot the bill.
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