Affluent shoppers are hitting the aisles at Asda, with the retailer reporting a 6.5 per cent boost in AB consumers coming through its doors in the 12 weeks to June 15, compared to the year-earlier period, as reported on Marketing Week.
The supermarket believes 25 per cent of its 7.5 per cent growth is from AB shoppers, and 2.5 million AB households shopped at the chain over the 12 weeks.
Asda says this is an 11.2 per cent increase in spend from AB consumers, which it claims is nearly double the uplift seen at discount chains Lidl, Aldi and Netto combined.
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