Both Asda and Morrisons are enjoying growth ahead of the market and lifting their shares, at the expense of Tesco and Sainsbury's, latest TNS Worldpanel figures reveal.

Tesco and Sainsbury’s are seeing shares slip, as their growths of five and four per cent respectively remain behind the market average.

Both discounters Aldi and Lidl have delivered very strong year-on-year growths of 21 per cent and 13 per cent respectively and, in the case of Aldi, this results in a record share of 2.9 per cent. Similarly, Iceland continues its strong run with 12 per cent growth as frozen food enjoys a revival.

The latest TNS Worldpanel grocery market share figures, published for the 12 weeks ending June 15, confirm the trends outlined in the previous figures in terms of effects of the downturn.

However, the grocery market continues to grow strongly by six per cent year on year, helped by food price inflation. TNS’ director of research Edward Garner said: “It is now apparent that shoppers’ pursuit of value-for money is affecting the outlet shares in the sector.

“Recent media commentary has produced some pretty scary figures for the annual rate of increase of food prices with figures up to 20 per cent being quoted,” says Garner. “While it is true that certain prices have indeed ‘rocketed’, TNS believe that it is more relevant to look at the average household shopping basket, taking account of sales levels and promotions and, as a result, state that price inflation in grocery stood at 4.6 per cent for the 12 weeks ending April 20, 2008.”

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