Asda has launched a supplier development initiative in partnership with Scotland Food & Drink.

The Asda Supplier Development Academy, which is said to be a first of its kind in Scotland, aims to generate millions of pounds worth of new sales for Scottish food and drink businesses.

It follows the Supplier Development Programme, run jointly by the two organisations in 2011, which Asda said delivered in excess of £3 million of new sales to the 10 participating companies.

The Asda Supplier Development Academy is designed to give all of the retailer’s Scottish suppliers an opportunity to work more closely with the retailer and gain insight into the Asda business, the company explained. Food and drink suppliers will gain a better understanding of key trading disciplines and improve their commercial and technical capabilities, thus growing their business with the supermarket.

The academy programme offers a series of master classes, consultations, personalised mentoring and working sessions tailored to meet the broad needs and experiences of businesses in subjects such as account management, marketing, category management, new product development and technical and supply chain.

The programme is open to applications from all Asda suppliers in Scotland, with master classes set to be run in a variety of locations including Asda House in Leeds, distribution depots, stores and suppliers’ premises. The programme will be delivered by Asda staff, Scotland Food & Drink personnel and specialist retail consultants.

Stephanie Pritchard, access to markets project manager for Scotland Food & Drink, said: “We are delighted to be working in partnership with Asda on the next generation of supplier development. This innovative programme is designed to support Scottish suppliers in their quest to grow their business and will provide companies with expert advice and valuable insight into working with a major multiple.

“The programme has been tailored to meet the needs of a diverse group of businesses and give access to suppliers with local listings as well as those businesses who trade nationally with the retailer in Scotland.”

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