The credit crunch seems to have thrown up a plethora of mixed messages with regard to what consumers will be prioritising as they tighten their purse strings.

Never have so many crystal balls been pulled out of the loft and dusted down in one go. Every analyst, trade association and retailer going is throwing in their tuppence worth and having a go at guessing what the next 12 months and beyond may bring. One minute, we are told consumers will be looking to buy local food, more frequently - will we suddenly all have a lot more time on our hands during the credit crunch then? (I could take a cheap shot at the banking sector here, but I won’t.) The next, we are told that niche sectors such as exotics and organics are steadily holding their own, with shoppers looking to treat themselves as they decide to eat in more, rather than flashing the cash and dining out.

Then we are told shopper loyalty will be tested to the max as bargain-hunting becomes the order of the day. Surely the convenience of a nearby supermarket will still hold some sway?

Only time will tell which - if any - of these wealth of predictions actually comes true. Only one thing remains clear: at a critical time such as this, it is imperative that every member of the supply chain pulls together, pools resources, communicates regularly and works towards a better future. Sadly, all my crystal ball is telling me is that this is far easier said than done.

Topics