Ariane - a new apple variety exclusive to M&S in the UK - has just been given consumers’ seal of approval through tastings at the top 30 M&S stores.
Over 9,000 consumers tried the new apple and feedback was overwhelmingly positive, according to Sopexa. With its red skin and juicy texture, Ariane is expected to appeal to “those who want an apple to really get their teeth into”.
Demonstrators wore a specially created Ariane t-shirt and were fully briefed on the product and its characteristics. A new leaflet giving information about the product and a recipe was distributed at the same time as the tastings.
“Consumers’ feedback proves that the British public is always on the lookout for a new variety and that Ariane has hit the spot,” said Sopexa.
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