The Argentinean Blueberry Committee (ABC) has reported export volumes to Europe well up on last year.
According to the committee, sendings during 2011-12 are up some 18 per cent on 2010-11 at 4,788 tonnes of a total export figure of 15,803t.
ABC manager, Inés Peláez said; “We are very pleased that exports of Argentinean blueberries to Europe have grown this year. It seems that European consumers are becoming more aware of the fruit and there is now more demand for it.”
For the past three years, the ABC has been part of the Blueberries from the South campaign with Chile and Uruguay. In 2011, ABC launched a standalone European campaign to promote Argentinean blueberries in the UK, France, Germany, Denmark and the Netherlands.
Peláez added: “All our markets are important to us, and as a committee we feel it’s imperative to deliver good quality of service and provide accurate and reliable information to the industry and consumers.”
ABC has 14 exporter members representing more than 70 of Argentina’s blueberry export volume.
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