The 100 per cent fruit juice drink Appletiser has become the fastest growing adult special soft drinks brand of 2007, with a 12.2 per cent value growth increase across all channels.
The launch of well-targeted NPD and the roll out of a strategic marketing plan has led to the drinks brand now being worth more than 25.8 million in retail sales value. And thanks to the brand’s governmental 5 A DAY accreditation the Appletiser, Grapetiser and Peartiser 330ml cans are now listed in more than 750 educational sites across the UK.
“The Appletiser brand is going from strength to strength,” says Andy Thompson, Appletiser brand manager. “We are thrilled to reign as the fastest growing adult special soft drink brand of 2007. This is testament to the brand’s focused marketing strategy centred upon our 5 A DAY accreditation and, of course, the launch of Peartiser, which further strengthened the brand’s growth.
“During 2008, the brand will continue to be heavily supported, up to the value of £6.8m. We will continue to implement a single-minded marketing strategy to communicate Appletiser’s key product credentials, in particular 5 A Day… We expect that 2008 will continue the successes achieved in 2007, driving the brand towards being the drink of choice for 25-35 year old women looking for a great tasting, healthy and premium soft drink.”
The brand continues to secure new listings within all retail channels, clocking up a staggering 14,000 new distribution outlets in 2007 including Tiger Tiger, Pizza Express and Superdrug.
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