Leading speakers and exhibitors are set to meet later this month as the east of England comes into the spotlight.

Appetite for Business ’09 will take place at Bedford Lodge Hotel in Newmarket on October 29 and will see business leaders in the food chain digest the current mood of consumers in the fresh economic landscape.

The event, which runs from 4pm-6.30pm, will look at the importance of the supply chain to consumers trends in green attitudes versus green behaviour and economic factors surrounding the food sector.

Top-level speakers Gerard Burke of the Cranfield University School of Management and Judith Kleine Holthaus from the think-tank, the Future Foundation will address delegates at the afternoon event.

Burke, director of the Business Growth and Development Programme, said: “As we see more tentative signs of economic recovery, this promises to be an exciting event where we help more businesses in the food sector emerge as winners.”

The event is being organised by six host partners: Ware Anthony Rust, Bryt, Clydesdale Bank, Deloitte, Hewitsons and Redfox, which all have specific expertise in food and agriculture, and direct links into the region’s food chain.

Exhibitors at the event will include the National Farmers’ Union, Waitrose, Anglia Business Solutions and Bidwells.

Alison Meadows, managing director of leading partner Ware Anthony Rust, said: “This is a not-to-be-missed opportunity for business leaders in the food chain to get a real feel for what consumers are currently thinking and, even more importantly, to make sure they are ready to respond to the challenges ahead.”

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