Children’s food company Benjoy Nutrition has announced the launch of its new healthy snack offering packaged in the Munchcup, which the group describes as the first anti-spill packaging of its kind anywhere in the world.
The move is part of a drive by the group to create change in both the toddler finger-food market and that for adult snacks served to children under five years, by introducing a new line of age-appropriate, healthy snack foods and more convenient packaging.
Benjoy chief executive Mike Bennett said: “Parents told us that there is a lack of age-appropriate snacks for their toddlers and so we spent a lot of time making sure the portion size, ingredients and nutritional values of our products is right. We also looked at how toddlers snack on the go and one word describes this - messily! So we came up with our ingenious anti-spill Munchcup - the first of its kind on the market.”
