The American arm of G's Fresh Beetroot business launched its latest product this week in selected US-based Whole Foods supermarkets.

The Love Beets brand has added a juice to its range of flavoured beetroot products. The juice is available in original flavour and cherry berry and beetroot.

Retailing at $3 per bottle, the juices are on a limited-edition run for this month, with the company assessing sales before going ahead with another pressing.

A G's Fresh spokesman said the business was taking its knowledge of cooking beetroot and using it to offer something new to the American juice market.

G's Fresh is attending Fruit Logistica in Berlin this week.