The unstoppable rise of the discount supermarkets continues.
Grocery share figures from Kantar Worldpanel for the 12 weeks ending 10 November 2013 show another all-time record share of 3.9 per cent for Aldi.
Although in the shadow of Aldi’s performance, Lidl’s showed strong sales growth of 13.8 per cent.
The relaunched Tesco Finest range, meanwhile, was found to be surging ahead with 16 per cent year-on-year growth, while Sainsbury’s Taste the Difference products lifted the retail giant's sales by 12 per cent.
Edward Garner, director at Kantar Worldpanel, said: “The number of shoppers visiting Aldi has grown by 16 per cent year-on-year at the same time as the average basket size has swelled by nearly 15 per cent.
'In fact, almost a third of British households have shopped in Aldi in the past 12 weeks. In direct contrast, sales of premium products have also increased significantly over the past year. This Christmas, shoppers will be seeking both luxury and lower prices.”
Elsewhere, the big four and The Co-operative lost market share over the period of trade recorded.
Sainsbury’s growth of 2.6 per cent was the highest of the former group, but dipped just below the market average of 3.2 per cent.
Morrisons' year-on-year sales growth continues to be positive after the declines seen at the start of the year.
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