The discounter has held on to pole position since July 2023, ranking ahead of traditional Big Four rivals
Aldi has been named as the nation’s most popular supermarket, according to new polling data from YouGov for the three months to June 2024.
The supermarket has maintained its leading position since July 2023, ranking ahead of its traditional Big Four rivals, as well as M&S and Lidl.
The most popular supermarket win comes after Aldi has also been named the UK’s Cheapest Supermarket for every month of the year so far by Which?, having won Cheapest Supermarket of the Year in 2023, 2022 and 2021.
In the latest comparison, Aldi was a £32.60 cheaper than the most expensive supermarket, Waitrose, for an equivalent list of shopping items.
Richard Thornton, communications director at Aldi, said: “At Aldi, we’re all about offering high quality products at prices that can’t be beaten so it’s great to see British shoppers choose us as their favourite supermarket once again.”
