Price drop is the biggest round of cuts Aldi has announced so far this year in the UK, with more than 50 items falling in price
Aldi has announced it has lowered its prices on a range of fruit and vegetable products in the UK, including berries, grapes, tomatoes, apples and ready-to-eat salads.
In what represents the biggest round of cuts Aldi has announced so far this year, around a quarter of its produce range is included, with more than 50 items falling in price by an average of 7 per cent.
”This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible,” said Julie Ashfield, managing director of buying at Aldi.
“At Aldi we are committed to making healthy and varied diets affordable for all – with many customers often coming to us for our low prices but staying for the award-winning quality.”
Aldi noted that recent research had found the average UK adult only ate their recommended five-a-day four times a week.
To help, it compiled a set of recipes using different fruit and vegetables to inspire the nation when cooking, available here.
The retailer also recently revealed it spent an additional £1.3bn with British suppliers in 2023, who provide more than three quarters of all items sold in its stores.
As part of Fruitnet’s Fruitbox series, Chris White recently spoke with Franka Rodriguez and Michael Fellner of Aldi South Group on the topic of responsible procurement. You can listen to the conversation here:
