A chilled prepared range of Rooster potatoes has been launched by UK supplier Albert Bartlett.
Eight product options include standard mashed potato and mash with cheese, baked potatoes and farmhouse hash.
The branded range is aimed at the retail market and will initially be available at Asda and Morrisons.
The prepared products come hot on the heels of the introduction of organic Rooster potatoes, which feature recipes by Michelin-starred chefs Andrew Fairlie and Michel Roux on pack.
Albert Bartlett introduced its Rooster potatoes to the European market at Fruit Logistica last week, and the team handed out chip cones and baked potatoes from their stand.
John Hicks, marketing manager at Albert Bartlett, told FPJ: “We are introducing Rooster to the European market, and that’s why we have a presence at this event for the first time.
“The new chilled prepared range only uses Rooster potatoes, and this differentiates it from others on the market.
“We have introduced organic Rooster to give committed organic consumers the chance to enjoy the taste and texture of the Rooster variety.”
No comments yet