Chris Goodwin

Chris Goodwin

Chris Goodwin has been appointed director of finance and business services at the Agriculture and Horticulture Development Board (AHDB).

Goodwin, a Chartered Certified Accountant, has previously been finance director and ceo for Associa Ltd, the National Farmers Union’s publishing, subscription and database, until it was taken in-house by the NFU in 2010.

He has also been European group finance director for Standard Motor Products Ltd which operated in a similar civisional structure to AHDB.

In both finance director and general management roles, Goodwin brings over 15 years’ experience at board level in a number of industries, and has overseen strategic expansion plans, re-organisations, cost reduction programmes and managed a number of acquisitions and mergers. He takes up the AHDB role with immediate effect.

Goodwin said: “I am really pleased to be joining AHDB, a highly regarded professional organisation operating in a sector I have previously enjoyed working in. I look forward to working with Tom and the rest of the organisation in delivering further value and improvements to the agricultural and horticultural industry.