After a period of introduction, Agricoat, the leading provider of edible coating technology to the fruit industry, is ready to take the produce world by storm. “We are in a better position now, because we have a proven product which is being used extensively in several countries,” said Ross Nicholson, customer service manager of Agricoat. “We have positive results to show to prospective customers.”
Apples are the major category to date for Agricoat, but strides have been made in the stone fruit, mango, celery and carrot markets. Nicholson expects to launch new products into the UK marketplace in the next 12 months and said that at the moment, there is no realistic alternative to Agricoat’s Natureseal product. “There are other systems, but I wouldn’t call them alternatives,” he said. “once people have used our technology, its benefits will be obvious. Customers with a little experience have got it down to a T.”
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