Both companies have major interests in the sale of plants through cash and carries. The alliance should enable the partners to offer their customers an attractive and exclusive range at year-round competitive prices.

The Agora group represent six cash and carry outlets in Belgium, eight in France, in addition to purchasing companies in the Netherlands, Italy and the South of France. Meanwhile, the Waterdrinker group employs approximately 250 people and generates a turnover of €150 million.