Further to freshinfo's article 'Futures look bright for potato industry' on September 30, we would like to apologise for the ommission of ADM and for any misunderstanding this may have caused.

ADM was the instigator of the process which led to the new potato futures market operating system, launched at the British Potato Council's strategic marketing conference last month.

ADM's Martin Hodis told freshinfo that it was ADM that started the ball rolling in May and has hosted many key meetings in the interim period. ADM was responsible for bringing German organisation WTB into the fold and has played a leading role in negotiations over the last few months.