More than 8,000 schoolchildren have taken part in the British Potato Council’s (BPC) food challenge that aims to teach them about the importance of eating a healthy balanced diet.
The BPC, which is part way through an intensive summer tour of 30 locations, is using an interactive bus were children of all ages are set puzzles and challenges to get them interested in food. They have tasted locally grown potatoes and received nutritional advice that explained a third of a balanced diet should contain nutritious foods like potatoes, cereals and bread.
BPC marketing manager Kathryn Race said new research conducted by the BPC reveals that for the first time ever, younger generations are not eating their minimum levels of required daily minerals which build strong bones and teeth and help control blood pressure.
“We have seized this opportunity to point out that potatoes go along way in providing a whole range of nutrients including fibre, vitamin C, potassium, B1 and B6 as well as providing a low fat energy source,” added Race.
A further knock-on effect of talking to children has been a doubling of users of the BPC’s award winning children’s website www.potato.org.uk/forschools that now receives 40,000 visits each month.
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