The eighth annual Consumer Attitudes to Food survey, published this week by the Food Standards Agency, found awareness of 5 A DAY is higher in the south east of England than in any other part of the country, while Northern Ireland lags furthest behind on 5 A DAY intake.
The survey found that 79 per cent of consumers in England are now aware that they should be eating at least five portions of a variety of fruit and vegetables each day, and a growing number are also claiming to be putting this into practice.
However, Londoners are significantly more likely than consumers from any other region to be eating at least 5 A DAY, with 73 per cent claiming to have done so on the previous day, compared with just 47 per cent of those living in the north west of England.
The survey also found that only 45 per cent of people in Northern Ireland eat five or more pieces of fruit and veg each day. This is compared to 59 per cent in England, 54 per cent in Scotland and 50 per cent in Wales.
The Fresh Produce Consortium (FPC) broadly welcomed the findings, and highlighted the work of its Eat in Colour campaign. “The number of people who claim to eat 5 A DAY clearly shows room for improvement, but the fact that it has risen shows promise,” said FPC ceo Nigel Jenney. “Regional differences do exist, which demonstrates there is still a lot of potential for the continuing activities of the Eat in Colour campaign.”
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