If there were a prize for most imaginative use of fresh produce, Asda would surely take it for its new snore-reducing pineapple plant.
According to space agency NASA, pineapple plants produce oxygen and improve air quality throughout the night, encouraging better and quieter sleep.
The plants, which are exclusive to Asda and will be sold until January at £12 each, are grown in the Netherlands over the course of 21 to 24 months. The miniature pineapples that adorn the top of the plant are not edible.
Asda hopes the unusual line will prove a hit with the 45 per cent of Brits - and perhaps more pertinently, their partners - who suffer with snoring.
Asda plant buyer Phil Smith said: “Snorts, snuffles and splutters affect a quarter of Brits, so for those 16 million snorers, Asda’s Pineapple Plant could be a dream come true – even more so for sleep-deprived partners. For those lucky enough to sleep through the night without the disturbance of snoring, the plant is a chic addition to the home which is easy to care for and adds a little touch of The Tropics to any room.”
In other unusual product news, Asda earlier this month introduced Extra Special Wagyu Beef Dripping Roast Potatoes, which it describes as featuring a crisp golden outer and light, fluffy inner. The Lincolnshire-grown King Edward potatoes, which are selling for under £1.70, are coated in wagyu beef dripping from premium cattle reared in Scotland.
An Asda spokesperson said: “No Christmas dinner is complete without golden roasties, and this year we want to make them extra special by pairing them with the holy grail of indulgence; wagyu beef dripping. You’ll be sure to impress your guests and have them begging for seconds with these scrumptious spuds!”
