Love British Food calls on UK wholesale sector to highlight British produce in a bid to boost demand
Love British Food – the organisation behind British Food Fortnight – is calling on UK wholesalers to promote home-grown produce.
The group has this week (1 October) issued an open letter to key wholesale industry leaders, calling on them to support demand for British produce by launching dedicated ‘Buy British’ categories.
The letter, signed by prominent chefs and industry leaders, was timed to coincide with British Food Fortnight and highlights the role wholesalers play in strengthening the British food supply chain.
“By integrating a ‘Buy British’ category within your offerings, you not only simplify the procurement process for caterers and chefs but also align with a growing consumer demand for transparency and local sourcing,” the letter says.
“It is the very definition of a ‘win-win’ for all involved, not to forget the positive message you are sending from your company that you are dedicated to supporting British producers.”
The letter goes on to outline the economic, environmental, health, cultural and financial benefits to wholesalers of promoting British products.
“As the country embraces and enjoys British Food Fortnight, it is an important moment to reach out to a vital part of the British food supply chain – wholesalers,” Love British Food writes.
“This two-week celebration isn’t just about appreciating British cuisine; it’s about making substantial, sustainable changes that benefit our farmers, our economy, and the health of our nation.”
British Food Fortnight, running from 20 September to 6 October, celebrates British food and provides an opportunity for businesses across the UK to spotlight locally sourced produce and support British farmers and producers.
