Top four retailer Morrisons has been banned from showing a television advert for burgers that depicts a girl removing the salad, a watchdog has ruled.
The Advertising Standards Authority (ASA) said the advert “condoned poor nutritional habits” as the girl removes the salad, onion and tomato from the burger and leaves them on the side of her plate.
This 'suggested she was not going to eat the salad later', the ASA ruled.
'Because we considered the ad placed an emphasis on the burger being the preferable option to the salad, we concluded it condoned poor nutritional habits or an unhealthy lifestyle, especially in children, and that it disparaged good dietary practice,' said the ASA.
Morrisons’ representative at the hearing argued that “the daughter did not look disdainfully at the salad items” and that 'it was perfectly feasible that she would return to it later', the BBC reported.
