The British berry season kicked off this week, and to celebrate the fact the Superberries campaign has found a new way of publicising the fruit.
A striking series of taxis bedecked with strawberry and raspberry images toured London this week, with thousands of punnets handed out to members of the public from a mobile berry sampling team.
A linked promotion sees a prize of a month’s supply of berries on offer to the first people to send a picture of themselves in one of the special taxis to the Superberries.co.uk website.
The promotion will run on taxi throughout the British berry season, from June to September 2007.
The Superberries website has also been celebrating its one-year anniversary this week. See pages 20-23 for more.
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