Sputnik Communications, the PR agency behind the Seasonal Berries campaign, is merging with ad agency The Red Brick Road.

The merger, which takes place on 1 December, will create a “fully integrated communications agency” under the Red Brick Road name, according to the two sides. As part of the deal Sputnik staff will relocate to the Red Brick Road offices in Beak Street, London.

Penny Furniss, founding partner of Sputnik, will be moving over as a creative consultant and Kate Bailey, existing Sputnik Seasonal Berries account executive, will also move to join Lynn McCarthy, the new PR director at The Red Brick Road.

The British Summer Fruits account and Seasonal Berries campaign will be unaffected by the change and will continue to be handled by the new agency.

Laurence Olins, chairman of British Summer Fruits, said: “Sputnik has handled the Seasonal Berries campaign since 2004, during which time berry sales have doubled to £763 million and berries have become the nation’s favourite fruit.

“Sputnik’s merger with The Red Brick Road now offers the industry multiple opportunities to leverage digital and social media channels as well as PR activations.”

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