Apple eaters are being given the chance to get outdoors this summer with a new promotion in Sainsbury’s.
Sundowner apples has teamed up with the retailer to offer 50 instant-win prizes of deluxe camping sets.
The instant win prizes are available through pre-packed Sundowner, sold as ‘Red Dessert Apples’ in 197 selected Sainsbury’s stores, until August 22.
The family camping prizes consist of a four-berth tent, plus four airbeds and sleeping bags and is aimed at encouraging people to enjoy Sundowner while out and about this summer.
The apples, imported into the UK mainly from South Africa, are described as having a sweet, crunchy taste and superb storage characteristics.
The producers also claim Sundowner has lower susceptibility to bruising compared with other apples and as such is ideally positioned as the ‘outdoor apple’, for lunchboxes and picnics.
Neil Gibson, apple buyer for Sainsbury’s said, “Summer is the perfect time for the family to explore and enjoy the great outdoors, Sundowner, is the ideal outdoor apple, it is less likely to bruise, can be kept fresh for longer out of refrigeration and tastes great. It is the perfect link between healthy eating and enjoying the outdoors this summer.”
