NFT, one of the UK’s leading providers of time critical logistics solutions within the food retail and manufacturing sectors, has appointed Dale Fiddy as its sales and marketing director.
The appointment forms part of NFT’s strategy to strengthen its position as a total supply chain solutions provider in the chilled and ambient food and drink marketplace.
Dale Fiddy, who joined NFT on March 11, brings with him 12 years of experience, having previously worked with Culina Logistics in a similar role. His responsibility will be to further grow NFT’s market share by developing and driving NFT’s marketing and customer strategy.
David Frankish, chief executive of NFT, said: “We are delighted that Dale is joining us on the executive board. NFT is the vital link between manufacturers and retailers and, as such, finding the right person for this role was critical.
“Dale’s experience and skill in both interpreting customer insight and using it to drive business change will play a key role in shaping our success for the future."
Fiddy said: “These are extremely exciting times for NFT and I am delighted to be part of this innovative and dynamic company. My aim is to fulfil its strategy to provide market leading cost and quality solutions to our customer base. With more than 75 manufacturers and several retailers, it’s critical that we continue to provide the integral link in the supply chain.”
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