French apple brand Le Crunch has finished its promotional campaign in the UK involving The Co-operative and 5,000 UK schools.
The initiative was backed by French fresh produce association and Le Crunch brand-owner Interfel with ANPP, France’s national association for apples and pear.
Pupils had the chance to win one of 10 Apple iPod Touches as well as an Apple iMac for their school.
French promotions agency Sopexa ran the campaign. A spokesman said: “The aim of the partnership was to highlight Le Crunch’s commitment to supporting healthy eating amongst UK children whilst working with one of the UK’s leading local retailers. Entrants were simply asked to visit a local Co-operative store and pick up a promotional pack of ‘Le Crunch’ apples and then provide their details on a promotional website www.ouitolecrunch.co.uk.”
There were winning schools from Scotland, Northern Ireland, London, south-east, south-west and southern England as well as the Midlands.
The campaign featured all five main French apple varieties: Golden Delicious, Braeburn, Granny Smith, Gala and Red Delicious.
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