Demand for laser labelling in fresh produce is increasing according to tech company Macsa ID.
Barcelona-based Macsa ID says the push towards sustainability in the fresh produce sector has helped drive laser coding as an alternative to ink-based messaging.
The company’s laser systems are able to mark everything from trays and packaging to the skin itself.
Laser marking will also become increasingly popular as more fruit and veg is sold loose form, in a bid to reduce plastic. According to the company, laser coding generates just one per cent of the carbon emissions for a similar sized adhesive label.
Neil Greatorex, managing director at Macsa ID UK comments: “Laser coding offers low lifetime cost of ownership for fruit and vegetable producers as it is completely safe, enhances traceability and is more cost effective than labelling.
“The latest laser machines are robust, accurate, reliable and efficient, and also offer major environmental benefits for food industry companies by reducing total energy consumption.”
