Florette is hotting up TV screens across the country once again with a second burst of its fiery TV advert for PepperCress.
The latest instance of the marketing campaign created by the salad specialist forms part of its £5 million investment to inspire consumers to create great-tasting salads, and includes TV, digital and video-on-demand (VOD).
Within the 30-second advert, which was first aired in May, consumers will discover the intensely tasty leaf in a story that features hot chillies worshiping a salad bowl, offering up all the other salad ingredients into the ‘fiery pit of doom’ (i.e. the salad bowl).
Elaine Smith, marketing controller at Florette, said: “The follow-up TV support for PepperCress will build upon the success of the execution’s first airing in a campaign developed to drive frequency of purchase by inspiring consumers to be more creative in the kitchen and on the plate. We expect this latest burst to once again ignite consumers’ creative spark and inspire them to get more inventive with their salad ingredients.”
The campaign will be aired alongside programmes such as Come Dine with Me and Sunday Brunch.
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