Florette has unveiled a new range of bagged slaws, to be sold with a sachet of dressing, as part of what it calls its “ongoing commitment to innovation”.
The company has developed two flavour combinations, yoghurt and mint and Thai sweet chilli, which it says “make a perfect low-calorie accompaniment” to barbeques or as a sandwich or wrap filling.
The Yoghurt & Mint Slaw includes pink cabbage, red cabbage, beetroot, kohlrabi and red onion, with a yogurt and mint dressing.
The Thai Sweet Chilli Slaw, meanwhile, contains pink cabbage, carrot, kohlrabi, red onion, coriander and a sweet chilli dressing.
Rebecca Walker, brand manager at Florette, said: “Our insight found that consumers are continually on the lookout for tasty new options that are fresh, convenient and nutritious – and our slaws range ticks every box.
“During the development stage we took inspiration from street food’s move into mainstream foodservice which has been setting new expectations for slaws with consumers.
“For consumers with a hectic lifestyle, buying the separate ingredients and making a slaw at home can be time consuming. Our new slaws mixes take away the hassle and are easy to use, making it a great way to add delicious flavour and texture to your meals.”
Walker added: “Our expansion into the slaw market is part of our ongoing strategy to diversify our product range through innovation, ensuring that consumers remain engaged with the prepared salad category.”
Florette’s range of salad products attracts around nine million shoppers a year, with the brand claiming to sell two bags of Florette Crispy every second during the summer months.
The new slaw mixes are now available now at Ocado, Morrison’s Online, Sainsbury’s and Amazon Fresh.