Fern Britton helps launch search for ‘Nans from Del Monte’

Canned fruit brand Del Monte has partnered with TV presenter and baking enthusiast Fern Britton to launch its new ‘Nans from Del Monte’ campaign.

The initiative – launched in time for National Baking Week on 14-20 October – revives the brand’s iconic ‘Man from Del Monte’ campaign, but with the twist of a search for the first-ever ‘Nans from Del Monte’.

These grandmothers will not only share their favourite recipes, but also give their seal of approval to the brand’s recipe creations, just as the famous ‘Man from Del Monte’ did in the 1980s.

The campaign calls on the public to nominate Britain’s best ‘Nans from Del Monte’ – grandmothers who have mastered the art of classic baking and are keen to share their beloved recipes with the next generation. These nans will help inspire families across the UK to reconnect with their culinary heritage, baking favourites such as Victoria sponge and apple crumble using Del Monte canned fruit.

Britton, the face of the campaign, will spearhead the search, encouraging consumers to enter their family matriarchs or themselves. Five grandmothers will be shortlisted after the competition closes on 30 October and will go on to represent Del Monte as ambassadors for traditional baking, giving their seal of approval to the brand’s classic recipes.

“I’m thrilled to be partnering with Del Monte on this campaign to celebrate and preserve the importance of family recipes,” Britton said. “These dishes are a special part of our heritage, and they hold so many memories.

“In my family, recipes like pineapple upside-down cake, apple pie and the classic Victoria sponge have been passed down for generations, and I still make them all the time. It means the world to me that I’ve been able to share these with my children, and I look forward to passing them on to my grandchildren. Baking together is such a beautiful way to create lasting memories.”

Thierry Montange, marketing director, Europe and Africa at Del Monte, added: “We’re on a mission to reignite the passion for traditional baking and ensure that cherished family recipes are preserved for future generations. Grandparents have played a pivotal role in shaping our baking culture, with many of us holding fond memories of baking alongside them. Yet, modern challenges like busy lifestyles and rising costs are putting these traditions at risk.

“The search for the ‘Nans from Del Monte’ is all about celebrating these invaluable family connections and encouraging everyone to revive their baking heritage. Let’s unite to keep these beloved recipes alive and ensure the joy of baking continues to be passed down through generations.”