Kent wholesale and import firm Desiva Produce is offering customers a £25 John Lewis voucher for every two pallets bought of Italian apples under the MelaSi brand.
The offer, which runs until Monday 15 May, is being held in partnership with Italian apple grower group Melinda.
It can be redeemed on branded Golden Delicious, Golden Blush and Red Delicious apples grown in the Trentino region of northern Italy, with Gala about to end. The MelaSi brand was introduced to the UK market by Desiva Produce and Melinda around three years ago.
Desiva MD James Bridges said: “We chose John Lewis vouchers as we wanted to offer a premium retail voucher in exchange for choosing to buy our premium apple brand and we felt it was a slightly different offer to similar promotions that we have seen recently from our competitors.”
Desiva Produce is a produce importer specialising in supplying the wholesale markets.
