Good Natured blueberries have been launched as an extension to the strawberry and raspberry brand.
The pesticide-free fruit, grown in Chile, appeared in Asda last month and takes the brand one step closer to year-round supply.
John Gray, commercial director at Angus Soft Fruits, said: “We are incredibly excited to have Good Natured blueberries on shelf; introducing blueberries to the UK market has been a key target for Good Natured Fruit. The use of Chilean blueberries, prior to Scottish fruit ready in May, means that Good Natured Fruit can provide pesticide-free, high-quality produce, for longer than ever before.”
The branded blueberries retail at £1.98 for 125g.
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