Asda is looking for some superhero help this week with the launch of a new promotion to entice children to tuck into fruit.
The retailer has teamed up with the latest Hollywood blockbuster, The Fantastic Four, for a three week campaign to help mums encourage their children to eat more fruit.
Different varieties of fruit have been selected to correlate to characters in the film, with the Invisible Woman featuring on grapes, peaches and apricots, and the Human Torch on nectarines, strawberries and raspberries, to name a few.
All four main characters are being featured in the promotion, along with arch nemesis, Dr Doom, and the fruit will be stickered with peel-able character stickers.
Two purchases of Fantastic Four branded fruit will enable children to claim a free mini-poster of the movie.
Children can then use the poster to create their own Fantastic Four scene and a colour and win competition is also available, giving one lucky winner the chance to travel to Florida, while runners-up will receive Fantastic Four mini-radios.
