Superplum lychee season begins

Superplum has launched its lychee season as the Indian states of West Bengal and Bihar hit peak production.  

India is the world’s second-largest producer of lychees, however, up to 50 per cent of the country’s production goes to waste due to poor supply chains, according to Superplum.  

Superplum has built out a direct-from-farm produce supply chain, using proprietary technology and cold-chain infrastructure to improve how produce is grown and brought to market in India. 

Lychees available through Superplum are chilled, trimmed, cleaned, and packed directly at the farm, which ensures they retain their natural flavour, aroma, and nutritional value. All Superplum lychees are packed without sulphitation – the use of sulfates to extend the shelf-life of the fruit – and means they are safe to eat, pesticide-tested, and high quality.  

In 2023, the start-up launched a traceability system to connect consumers with farmers. Consumers can scan QR codes on any Superplum products which allows users to view pesticide reports for each batch and see the fruit’s journey from farm to table.  

The brand’s lychees are available in Bengaluru, Delhi NCR and Mumbai across multiple online channels including Zepto, Amazon Fresh, Blinkit and Otipy. Consumers can also order direct from Superplum or at Star Bazaar, Spar, Lulu, Modern Bazaar and neighbourhood food stores.  

Superplum has also said it intends to start introducing Indian lychees in the global market in the near future.