Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Ariane-Fuji cross is gaining momentum, particularly in Vietnam, on the back of marketing efforts from Blue Whale as the variety reaches 200 containers in the region
Announcement comes as Trump puts 90-day pause on most other imposed tariffs subjecting them to a baseline 10 per cent rate
US fruit exporters benefit from attempts to negotiate with Trump administration
US plan to place port fees on China-built vessels will impact trade, according to Dole
Buyer, South-East Asian retail group Macrovalue, already operates Giant and Cold Storage brands in Malaysia.
New elevated branding set to position the pear as premium offering
Shepard avocado crop opens 2025 season with Hass avocados expected in April
Australian table grape grower-exporter hopes to leverage new licence as it delivers top quality fruit this season
Table grape leaders host series of tastings for the Peruvian-grown premium fruit
New Zealand-developed variety is lighting up South African stores as consumers are introduced to the apple’s ‘new zing’
Asiafruit is the leading fruit and vegetable industry marketing magazine for buyers in Asia.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
A new Sun World marketing licence will supplement Cordoma’s exotic brand as it aims to surprise and delight customers
First export shipments due to depart Napier Port for Japan, the UK, France and Italy mid-March
Lower than expected volumes have growers “reaching ahead” to supply additional fruit
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
China’s countermeasures target US agricultural and food products
Despite initial forecasts, mid-season packouts have 2024/25 crop at 134.6mn cartons – just under 2023/24’s second largest in history which had growers barely breaking even
Production set to increase 26 per cent this season based on harvest to date
Following the signing of a new MoU, WinCommerce has agreed to increase ranging and promotions to increase sales of Envy by 50 per cent
Milestone reflects the kiwifruit marketer’s focus on brand-led marketing