MOYA winner Kristie Emerson discusses Quke O’Qlock campaign, sustainability gets the spotlight, plus category features on avocados and salads
The Spring 2024 edition of Produce Plus Magazine is now live on the Produce Plus app – available via the App Store, Google Play or desktop.
You can subscribe to Produce Plus Magazine HERE.
This edition features an exclusive interview with 2024 Seeka Marketer of the Year Award winner Kristie Emerson. Emerson discusses the victorious Quke O’Qlock campaign, detailing its origins and the marketing strategy Perfection Fresh used to achieve an uplift in value and volume.
She also provides an insight into the unique brand partnership with Sesame Street.
Brisbane Markets and Brismark joint CEO, Andrew Young, reflects on 60 years since the opening of Brisbane Markets at its current Rocklea location and what’s ahead for the Queensland central market.
Steritech’s Benjamin Reilly also highlights the momentum for irradiation as a generically effective biosecurity tool as the service provider adds a second X-ray machine to its Melbourne facility.
The edition’s avocado feature covers the latest developments from the Australian and New Zealand industries as they look to Asia to grow exports. Our salads & herbs feature explores some of the new technologies and varieties advancing the category.
Sustainability also takes centre stage in Produce Plus Spring with the latest in environmentally-friendly packaging and an insight into how greenhouse emissions reporting is set to shape the industry.
