Dutch AI solutions provider Source.ag has named Magnus Hilding as its new chief technology officer, with the aim of further driving technological innovation at the company
Source.ag, the Netherlands-based provider of AI solutions for vegetable growers, has announced the appointment of Magnus Hilding as the company’s chief technology officer.
According to Source.ag, Hilding brings “a proven track record of scaling tech teams and driving innovation to deliver market-leading products” in Silicon Valley.
The company said the new CTO would be “spearheading efforts to equip growers with solutions needed to provide sufficient access to fruit and vegetables for a growing global population”.
With previous experience at Silo, Ghost Autonomy and Sony Mobile Communications, Hilding has made a sizeable contribution to technological advancements at scale-ups and large organisations alike.
“His expertise spans a wide range of disciplines, including complex systems engineering, embedded systems, IoT, and AI/ML,” the company stated. “He has consistently demonstrated excellence in fostering strong organisational and technical leaders, building high-performing teams that innovate and excel in bringing top-tier solutions to the market.”
“Source.ag’s vision of creating a perfect digital twin for every farm and crop is as bold as it is vital,” said Hilding. “Over 3bn people do not have access to sufficient fruit and vegetables, and we’ve been working to change it. Source.ag’s solutions have delivered immense value to growers, and I’m thrilled to join the team as we focus on scaling up our impact, expanding our reach, and evolving the technology and organisation to meet the needs of a rapidly growing global market.”
Rien Kamman, CEO and Co-Founder at Source.ag, commented: “At Source.ag, we are moving fast as the current environment requires immediate action to enhance food security and leverage sustainable practices in agriculture. As we continue to expand our impact, Magnus joins the team to drive innovation and further advance our technology to meet the evolving needs of growers around the world. His deep expertise and passion for building top-notch products that solve customer challenges make him the perfect fit for Source.ag.”
Source.ag’s advanced technology is helping growers worldwide scale faster and operate more efficiently, boosting vegetable yields and creating more sustainable practices, the company said. Commercial greenhouses in 18 countries currently benefit from Source.ag’s solutions.
