Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Berry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
Topian seeks global partners to transform Saudi food production
Describing new sustainable region Neom as “more than a construction project”, Topian says it is committed to reshaping food production in Saudi Arabia
Avocados “unfairly scapegoated” says WAO
World Avocado Organisation responds to UK gardener Alan Titchmarsh’s interview in The Times, where he expressed concerns over the fruit’s environmental impact
Rockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
Interfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
Morocco and France to sign deal to ensure fair tomato competition
The two countries are reportedly close to reaching a bilateral agreement to guarantee fair competition on the French tomato market following a spate of violent attacks on trucks carrying Moroccan produce
Belgian strawberry suppliers mark start of new season
The strawberry campaign is kicking off in Belgium, with the first sale of the season by BelOrta growers Colembie and Colemberry, and a day of activities planned by Hoogstraten
Trump backtracks on Mexican and Canadian tariffs – again
Move follows backlash from financial markets
Consumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
Europe’s veg exporters “closely monitoring” US tariff situation
The potential impact of Donald Trump’s tariff wars remains highly uncertain, but for European vegetable exporters targeting the US market, much may depend on the availability of alternative sources
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Produce prices could rise “within days”, Target CEO warns
Trump’s tariffs on Mexico will be felt almost immediately by US shoppers, Brian Cornell said
Greece targets supermarkets for greater transparency on pricing
Deceptive supermarket promotions are in the firing line across eastern Europe and Greece, as governments look to protect farmers and consumers
US imposes further tariffs on China
China’s countermeasures target US agricultural and food products
REO Veiling simplifies identity to REO
Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’
Dulcis wins the Taste of the Year award
Italian organic kiwifruit is awarded the prestigious quality seal in Spain and Portugal
Welgemeen Boerdery claims top honour at Ceres Fruit Growers’ Awards
Small innovations make all the difference according to owner, the Hanekom family from the Witzenberg
Fruitnet Tomato Congress looks ahead to 2030
Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November 2025, with a focus on the future of the tomato business, examining the category’s continuing response to the changing climate, labour issues and evolving consumer demands
HAB unveils its 2025 Nutrition Marketing Plan
Campaign will target health professionals and general and Hispanic consumers
Zespri increases household penetration surpassing 100mn households for the first time
Milestone reflects the kiwifruit marketer’s focus on brand-led marketing
Aldi adds avocados to ethical sourcing model
Avocados are the next step in the retailer’s journey towards responsible fresh produce sourcing