Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Hortifrut unveils Berry Christmas festive packs
The 100 per cent plastic-free packs will be available at selected retailers in Europe, Chile, Brazil, and Colombia
Strong start for South African table grapes
Table grape industry targets close to 80mn export cartons this season despite US tariff challenge and increased competition in Europe
Aldi UK cuts vegetable prices to 8p for Christmas
Discount retailer returns with Christmas Super Six promotion, but insists it retains full support from growers with whom it has fixed-cost agreements
Store Check: La Huerta de Aranjuez, Madrid
Nothing frightening about this beautiful independent greengrocer in the centre of Madrid
Oppy inducted into Canada’s Most Admired Corporate Cultures Hall of Fame
The Canada-based fresh produce group has earned the national recognition for the fourth time, having previously won in 2016, 2019 and 2022
Fresh Inset’s Vidre+ wins 2025 Packaging Europe sustainability award
Fresh Inset’s Vidre+ smart label technology has been recognised with the 2025 pre-commercialised Packaging Europe Sustainability Awards for its ability to extend fresh produce shelf life
European producers oppose EU-Morocco trade agreement revision
European fruit and vegetable producer organisations have strongly opposed the European Commission’s proposed revision of the EU–Morocco Association Agreement, warning it threatens to undermine producers and mislead consumers through inadequate origin labelling of Western Sahara products
First seafreight cherries of the Chilean season arrive in Shanghai
Arriving vessel carried only a single container of Chilean cherries, all from grower-exporter Garces Fruit
New EU-funded apple campaign debuts in Latin America
‘Have an Apple Day!’ campaign introduces high-quality European apples to consumers in Brazil and Colombia
US government sets aside $30mn to buy surplus citrus
Financial assistance to support farmers and ensure surplus crops reach Americans in need rather than going to waste
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Algarve Citrus PGI brings Portuguese sunshine to Rungis Market
France is one of the man destinations for Algarve citrus exports
CAP overhaul in focus at ICOP
The European Commission has announced sweeping changes to the Common Agricultural Policy subsidy regime for fruit and vegetables from 2028, eliminating transition periods and merging support pillars into a single fund
BGP looks to Egypt for year-round consistency
Group says new office in Egypt will help it expand and ensure consistent supply throughout the year
Pink Lady aims to take bigger bite of European market
Brand’s new marketing message focuses on enjoyment and experience, as it plans major new marketing campaign across Europe
Costa Rican pineapples take centre stage in new European campaign
Activities include in-store tastings in supermarkets across Spain, Germany, and the UK
Economic shocks trigger varied food consumption patterns, research finds
New research analysing 112 studies across 70 countries reveals how different economic crises – from pandemics to wars – create distinct patterns in food consumption behaviour, highlighting the need for resilient food policies
Syngenta clarifies ToBRFV resistance definitions
Syngenta has moved to clarify how high resistance and intermediate resistance levels are scientifically defined in the ongoing battle against Tomato Brown Rugose Fruit Virus, highlighting the lack of standardised legal criteria across the industry
Is the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
Waitrose Foundation celebrates 20th anniversary milestone
Group looks back on a project that pioneered ethical trade and sustainable supply chains
TikTok trend convinces retailer to source more premium grapes
Demand for South Korean Shine Muscat expected to be high in coming weeks, says Swedish retailer