Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Hottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
Orsero to manage Madagascan lychee exports
Orsero Group has been named as one of two exclusive operators of Madagascan lychee exports for the key European market
Chilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales
Sweet C welcomes Fresh Produce India Awards win
The Sweet C mandarin brand was recognised for its ‘Blue is the new orange’ campaign at the FPI Awards
Co-op first to switch to homegrown strawberries
For the fourth season running, Co-op says it is the first UK retailer to move to exclusively domestically produced strawberries
UK Packaging Pact goes beyond plastic
As the issue of waste continues to overwhelm local systems, the UK Packaging Pact aims to transform the whole UK packaging system into a sustainable operation through coordinated action
Cherry Blossom Festival builds excitement as Picota season approaches
Michael Barker reports on the latest efforts to market Picota cherries and celebrate the beauty of Spain’s Jerte Valley
Afresh secures US$34mn to expand AI grocery platform
Company says platform has reduced shrinkage and boosted sales at retailers including Albertsons, Meijer, and Wakefern
Hold me, thrill me, share me, snack me… RedPop wins Supergirl tie-in
Giga also returns with series of Superman-related promotional activities timed for release of blockbuster summer movie
Chiquita opens Miss Chiquita House at Milan Design Week
Fruit brand returns to annual event and showcases iconic character through immersive experience designed by artist Jiaqi Wang
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New global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
California Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
Onix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
M&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
USDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
Chiquita AI video shows Times Square takeover for National Banana Day
The banana brand leveraged its ‘Pop by Nature’ platform to virtually transform New York’s Times Square on 15 April
Greenyard director to lead Freshfel Europe
Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed
Flexibility drives innovation at AVI Global Plast
Vertically integrated operations help AVI Global Plast meet changing needs of fresh produce industry and its customers.
Freshfel to unveil new manifesto as industry challenges mount
Association marks 25th anniversary in Sicily, where its president Salvo Laudani is due to step down
Tru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country