Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
How can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers
Winterwood launches dedicated European berry supply division
Group introduces a dedicated European division offering retailers across Poland and Central and Eastern Europe 52-week berry supply
Belgian pears see position strengthen as climate reshapes production
Despite growing challenges of heat and drought, Belgian pear producers appreciate their fortune, as conditions worsen further south
Banana sector ‘under threat’ as pressures mount
With prices still rock bottom, Fairtrade and Fyffes warn that climate change, cost rises and diseases pose unsustainable risks to the industry
Chiquita showcases advances to drive the future of bananas at Fruit Attraction
Company will present developments from Yelloway, its sustainability initiatives, and new consumer engagement strategies
Migo pears withstand weather challenges
Migo showing “good quality and solid volumes” after tough conditions for European growers
Hazera's Colourful Radishes crowned Fresh Market Award 2026 winner
Fresh Market 2026 drew more than 350 fresh produce professionals to Ożarów Mazowiecki for its 20th edition, with Hazera’s Colourful Radishes taking the top prize ahead of entries from Titbit and Yuksel Seeds.
Lidl boosts purchase of Spanish agri-food products
Discounter bought over 2mn tonnes of Spanish fruit and vegetables in the last fiscal year
Fresh sanctions add pressure to Iranian produce trade
Traders struggle with rising costs as US sanctions on Iran increase restrictions on banking, payments, insurance and transport
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Kikokà pursues continued expansion with new appointment
Kiwifruit consortium ramps up production and names Alberto Raviolo as its sales director, to lead next phase of commercial growth
Analysis: Apple softening, lemon floors drop, and the systemic toll of the South African season
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Limón de España brand to feature on Don Simón lemonade
This is the first time the trademark is being used to denote that the product is made exclusively from Spanish lemons
Vip targets further growth after record Italian apple sales
Italian association sets out consolidation and development strategy for new season, following strong club apple and organic performance
US fresh cherry exports forecast to fall 25 per cent
Freezing temperatures and frost damage set to reduce foreign trade by almost a quarter, says USDA report
Peach and nectarine crop to rebound to 25mn tonnes
Report says total output will be higher this year, with Turkey on course for almost double last season’s frost damaged production
Global cherry crop forecast to hit record 5.4mn tonnes
Sharp recovery in Turkey, combined with record outputs in China and Chile, expected to drive global production to ‘all-time high’
Ocati targets UK growth with purple passion fruit campaign
Bumper harvest prompts Colombian supplier Ocati to launch a UK campaign championing purple passion fruit’s fibre content and flavour
Aldi announces record £900mn investment in UK
Retailer to open 40 new stores and upgrade its network of distribution centres
Meet Tiqi, the bold new table grape brand
New branded grapes look set to offer category greater flavour, convenience, and consumer appeal