Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Driscoll’s first chief communications officer Frances Dillard departs
Executive played pivotal role in transforming Driscoll’s from North American berry business into widely recognised global brand
US blueberry industry votes to continue USHBC work
The US Highbush Blueberry Council has secured its future after producers and importers voted in favour of continuing the marketing body
BigBucks Gala secures EU plant variety rights after eight-year process
The CPVO has granted Plant Variety Rights to South Africa’s fastest-growing apple variety, BigBucks Gala, following extensive trials across the EU
Tru-Cape makes fruit more engaging through digital storytelling
From interactive games and children’s entertainment to apple and pear masterclasses, a new digital platform is building connections with consumers
Marks & Spencer launches exclusive Tiqi seedless grapes
Positioned as an everyday snacking option, Tiqi is sold in 400g grab-and-go pots
Asia Fruit Logistica 2026 exhibitor preview: EMEA
Asia Fruit Logistica continues to be a meeting point for suppliers and service providers from Europe, the Middle East and Africa, to showcase their vast array of brands, products and services to businesses in Asia and beyond
Analysis: Regional markets hold steady as supply chain realities shape trade
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
RedPop steps up UK marketing with Supergirl partnership
Apple brand targets consumers with wide-reaching summer campaign to strengthen its convenience positioning
CMI Orchards apple season launches with production growth
A strong crop set to support CMI’s consumer marketing programmes
French heatwaves exacerbate drought conditions
Farmers are in survival mode across much of France, as heatwaves and drought continue to hamper production, with low harvests anticipated as a result
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Oppy extends Happy Berry brand to premium blueberries
North American fresh produce group Oppy is extending its consumer-facing Happy Berry brand into blueberries for the first time
Staay offers alternative to traditional iceberg lettuce
Extreme summer conditions across Europe are putting pressure on iceberg lettuce supplies, but Staay Food Group believes it has the perfect substitute
Genetic alteration may help tomatoes grow in the cold
Researchers have identified a genetic system that synchronises flower development and fruit formation in tomatoes, with hopes for varieties that can withstand extreme temperatures
Premiumisation ‘key’ to Moroccan tomato sector’s future
Speakers ranging from trade experts to plant breeders explored the main challenges, opportunities and lessons for Morocco’s tomato industry as it targets export growth
Algarve oranges set the standard on taste
The heat may be a continuous concern for Portuguese producers, but so is the challenge of getting consumers to look beyond the minor blemishes to get to the taste of Algarve’s top-quality oranges
Analysis: Avocado prices surge while citrus faces downward pressure
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
TopFruit launches standalone Greenhouse Creative Brand Studio
TopFruit has transformed its in-house marketing unit into Greenhouse Creative Brand Studio, a wholly owned but independently operating agency
Water For All mangoes target values-driven shoppers
Continental Fresh hopes its Water For All initiative will help to sell more mangoes in the US, while providing clean water to greater numbers
Fruits Rouges & Co makes first trimodal shipment
The French supplier says the success of its first trimodal shipment of Vietnamese mangoes demonstrates its ability to evolve logistically
RedPop brings ‘Snack Me’ spirit to summer
Campaign reaffirms the brand’s status as a convenient, sweet and tasty apple to take with you wherever you go