Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Belgian Conference pear making inroads in Brazil
The vast Brazilian market has traditionally been dominated by pears from Portugal and Argentina, but the Belgian Conference is now winning over consumers in the country
North Carolina eyes sweet potato export growth in Europe
The North Carolina Sweetpotato Commission is ramping up production for the UK and other European markets for 2025
Rise of Egypt’s juicing industry likely to impact European citrus market
With issues in the Red Sea disrupting Egyptian exports to Asia, analysts had been predicting a glut of oranges on the European market, but the opening of new juicing facilities in Egypt could significantly ease the pressure
Angus Soft Fruits marks 30 years at annual conference
Scotland’s leading berry supplier hosted its yearly conference this month, celebrating 30 years of business and assessing the best path forward for its growers and partners
Saudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Yogi Geheniau of Dutch-Saudi collaboration Yogi & Yousef
Kantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
Zespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
Kissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
France’s INAO to launch campaign highlighting quality and origin marks
The national institute of origin and quality in France is set to promote signs identifying the quality and origin of produce to the general public for the first time
Yello apple back on the shelves
Consortia VOG and VIP expect good quality and consistent volumes of their yellow-skinned apple this season
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New campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK
Never Too Much campaign returns in France
France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
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Westfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
Final shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
New Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
SanLucar launches latest Disney promo for Vaiana 2
Branded packs of citrus, mangoes, avocados, tomatoes and berriese will feature motifs from Disney’s new film
First Chilean cherries of the season arrive in China
The 2024/25 season gets underway as 80 cartons of Chilean cherries arrive in Shanghai
DP World unveils £1bn expansion of London Gateway
The logistics company says the container port expansion will significantly boost UK trade
New Leanri marketing campaign launches
Launched at Fruit Attraction, the campaign highlights the variety’s organoleptic qualities
Mission Produce launches ‘World’s Finest’ campaign
Campaign debuts with new Retail-Ready Mango bags ahead of IFPA