Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Lidl Netherlands encourages kids to grow their own
Dutch retailer’s ‘Lidl Mini Farms’ campaign offers six collectable growing kits featuring varieties such as cress, kale, and pak choi
Trops launches new mango campaign as season starts
Spanish supplier prepares to promote revamped marketing identity for what it calls the ‘most mango-like mango’
Morocco tightens grip on UK fresh raspberry imports
New analysis of trade data shows country shipped even more fresh raspberries to the UK in year to June 2026
French consumers urged to ‘Extend the Summer’
Following heatwaves and severe drought, and faced with ‘sluggish’ market, Interfel launches media campaign to spur consumption
Picota cherry campaign delivers highest volumes in three years
Agrupación de Cooperativas del Valle del Jerte reports a successful Picota season despite climate uncertainty and competition
Sunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
One week to go until Asia Fruit Logistica
The global fresh produce community prepares to meet in Hong Kong for Asia’s leading industry trade show
CNIPT asks for realism on potato sales
France’s national potato organisation calls for sales strategies to adapt to account for Europe’s declining acreage and the impact of a summer of heatwaves
US apple export trend underlines importance of Canada and Mexico
Industry’s dependence on two closest neighbours comes into sharp focus as USApple’s new-season forecast is unveiled
La Martinesa Fruits to champion Ricafrut persimmon partnership at Fruit Attraction
Spanish grower and exporter La Martinesa Fruits will use this year’s Fruit Attraction in Madrid to highlight its strategic alliance with Ricafrut
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Fyffes' Trudi’s brand gains strong recognition in Norwegian market
Research highlights brand-building progress for Trudi’s banana label in Norway, with strong awareness and 8 per cent value growth at Coop Norway
Sun World unveils two new table grape brands
Company says Summer Blush and Flavorcrush will fill gaps in terms of both novelty and availability for consumers
Analysis: Jeddah port clearance delays trigger price divergence
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Albert Heijn’s Team Fruit sets new goals for young footballers
Retailer’s partnership with Dutch football association aims to make healthy half-time snacks part of every match
Heat hits shelf-life of Belgian tomatoes
Belgian tomato growers have faced shelf-life issues in recent weeks due to repeated heatwaves, making nearby markets like the UK especially attractive
Driscoll’s first chief communications officer Frances Dillard departs
Executive played pivotal role in transforming Driscoll’s from North American berry business into widely recognised global brand
US blueberry industry votes to continue USHBC work
The US Highbush Blueberry Council has secured its future after producers and importers voted in favour of continuing the marketing body
BigBucks Gala secures EU plant variety rights after eight-year process
The CPVO has granted Plant Variety Rights to South Africa’s fastest-growing apple variety, BigBucks Gala, following extensive trials across the EU
Tru-Cape makes fruit more engaging through digital storytelling
From interactive games and children’s entertainment to apple and pear masterclasses, a new digital platform is building connections with consumers
Marks & Spencer launches exclusive Tiqi seedless grapes
Positioned as an everyday snacking option, Tiqi is sold in 400g grab-and-go pots