Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Yuksel Seeds launches tomato showcase
Visitors will see 21 tomato varieties ranging from snack types to heirloom specialists, including 16 varieties with ToBRFV resistance
Agriplace rebrands as Simvia as compliance data requirements grow
Software company says change marks evolution from compliance platform to trusted infrastructure for Europe’s consumer goods market
Mastronardi promotes snack-sized tomatoes and cucumbers at CPMA
Leading North American grower-supplier will debut new lines of micro-grape tomatoes and mini snack cucumbers in Toronto
Melinda Lab secures €8m for processed products expansion
Company to modernise production facility in Trentino as it targets expansion in new markets and among younger consumers
Sunkist introduces fresh digital series
Peel Talk digital initiative aims to position citrus as both a wellness food and a catalyst for everyday connections
T&G Global explores break-up options amid sale process
Divisions of T&G Fresh could be sold off to different buyers as part of one option under consideration
Hazera promotes seedless watermelon approach
Breeding specialist emphasises how seedless varieties are reshaping the category through consistency, convenience and reliable quality
Israeli growers call for urgent help from state
Israeli herb, citrus and avocado exports have been severely hit by the US-Israeli war on Iran, with growers reporting significant losses amid soaring costs
Dulcis chimes with retailers during ‘exceptional’ season
Green kiwifruit brand appears to be gaining traction with major retailers across Europe and beyond, as it targets even bigger crop next season
Wood pallet sector faces ‘most challenging conditions’ ahead
New EU regulations, supply constraints, and economic uncertainty were discussed at the recent Timcon general meeting
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Hortgro launches South African plum promotion in US
April sweepstake offers participants a chance to win a gift card while showcasing the country’s plum quality and growing characteristics
Middle East conflict hits Spanish prepared produce costs
Afhorfresh says costs associated with the production and distribution of minimally processed fruits and vegetables have increased 5 per cent
Belgian potato suppliers eye UK market opportunities
Warnez and The Potato Chef think they can offer something different with their niche varieties and innovative NPD
Marlene campaign gets creative to connect with consumers
Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition
Keep ‘em peeled: a round-up of April Fools’ day produce pranks
Dole, Eosta, Florette, Del Monte and a whole bunch of Dutch companies put some serious effort into this year’s silliness
Carrefour to sell 400,000 tonnes of Spanish produce in 2026
Figure includes 150,000 tonnes of exports to non-Spanish markets
Unilever merges food business with McCormick
Merger will create ‘scaled, global powerhouse of flavour’ with revenues of $20 billion and portfolio of household food brands with vast produce buying power
French supplier Lagache targets European neighbours with new exports division
Lagache FreshCo will focus on supplying the UK and several other European markets, led by former BelOrta sales and marketing director Jo Lambrecht
Easter 4p veg deals criticised as growers face sharp cost increases
Retailer promotions will ‘warp’ price of food in consumer minds, say growers, who face millions in additional standing charges as of today
Keep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast