Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Yuksel Seeds showcases ToBRFV-resistant tomatoes at Fruitnet Tomato Congress
International seed company Yuksel Seeds participated for the third consecutive year in the Fruitnet Tomato Congress, showcasing its extensive portfolio of ToBRFV-resistant tomato varieties at the Málaga event
+Broccoli unveils new campaign to promote broccoli consumption
In addition to Spain, the campaign will make its debut in Germany this year
IFPA welcomes Trump administration tariff exemptions for fresh produce
The International Fresh Produce Association has welcomed the Trump administration’s announcement of new tariff exemptions for goods not produced domestically in sufficient quantities, saying the move will help keep fruits and vegetables affordable
South Africa leads fresh produce branding transformation
ClemenGold International and Flash Gala are emerging as compelling case studies in how strategic branding can transform fresh produce marketing, moving beyond traditional commodity sales to build premium brand recognition in global markets
South African citrus industry welcomes US decision to remove tariffs on oranges
CGA CEO says the new exemption is “great news” and calls for an extention to include the country’s mandarin exports
IFPA calls for momentum after federal government reopening
The International Fresh Produce Association says Congressional gridlock had put 48mn Americans at risk of losing access to fresh fruits and vegetables
Future of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
South African stonefruit sector optimistic for strong season
South African producers are optimistic for a strong stonefruit season on the back of increased production, favourable weather and improvements to address long-running logistical issues
Naturitalia sees strong growth potential for fresh-cut
Major Italian cooperative says its expanded partnership with Patfrut near Bologna should help it meet increasing demand from horeca and processors
Elifab Solutions secures global partnership with berry brand Fruitist
Sorting and grading machinery specialist Elifab Solutions has secured a global partnership with California-based berry brand Fruitist to deploy advanced blueberry sorting and packing technology across multiple countries
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Akorn Technology is finalist in UAE FoodTech Challenge
Postharvest solutions specialist Akorn Technology has been named as a finalist for the 2025 FoodTech Challenge, a UAE-based competition focusing on agri-food technologies for challenging environments
Melinda and Vip unite to sell mountain-grown cherries
Italian companies sign “historic agreement” to market fruit together through Melinda, combining production from two distinct areas to meet growing demand
Maersk’s European customers expect supply chain disruptions to persist
Current disruptions in global supply chains show no signs of abating and likely won’t for the foreseeable future, according to a new AP Moller-Maersk survey of over 900 European companies
Spanish fresh produce consumption stable in first seven months
Spanish household consumption of fresh fruits and vegetables remained largely stable during January-July, with fruit consumption rising 2 per cent while vegetable demand fell slightly, according to new data from the Ministry of Agriculture
Rijk Zwaan grows sales 9 per cent to €684mn in centenary year
Dutch vegetable seed specialist Rijk Zwaan has reported 9 per cent sales growth to €684mn in its 2024/25 financial year, with expansion across virtually all regions and crops despite lower net profit
United Exports achieves platinum environmental status for Ozblu farms
United Exports has become the first blueberry producer of its scale to achieve Leaf certification after its Southern African Ozblu farms scored platinum status in independent environmental audits
Market conditions facilitate record-breaking South African citrus season
Exceptional overseas demand for processing-grade citrus and improved logistics efficiency helped South African citrus exports surge 22 per cent to a record 203.4mn cartons in 2025, though the industry warns of challenges ahead from US tariffs
Zespri sees UK sales boost from retail sampling campaign
Kiwifruit marketer reports notable increase in UK sales following in-store sampling campaigns with major retailers and big awareness drive in train stations
Fyffes wins ESG leadership award at Business Post ceremony
Fyffes has been recognised for its environmental, social and governance leadership at the Business Post Leadership Awards in Dublin, with chief corporate affairs officer Caoimhe Buckley also winning ESG Leader of the Year.
Fruitnet Tomato Congress looks to the future of tomatoes
On 11-12 November in Malaga, Spain, essential event focuses on how the fresh tomato business can cope with future challenges like climate change, labour challenges, and evolving consumer demand