Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
‘Overemphasis on local provenance is harming European apple consumption’
Blue Whale’s commercial director Marc Peyres argues for eating quality to be prioritised over provenance as apple consumption falls in various European markets
Asia Fruit Logistica forum explores bright future for frozen fruit
Increased use of frozen fruit as an ingredient expected to represent next phase of sector’s growth in Asia Pacific region
Downward trend for Spanish fresh produce consumption
New data processed by industry body Fepex reveals household fresh produce consumption slipped to 3.25mn tonnes in the first half of 2026
Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?
Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm
South African Cosmic Crisp apples make retail debut
Tru-Cape prepares to deliver first homegrown fruit from recently planted trees and describes variety as “exciting addition”
Asia Fruit Awards 2026 winners announced
Zespri, Freco International, Tops/Central Food Retail and Goodfarmer receive the 2026 Asia Fruit Awards
Analysis: KSA wholesale prices hold steady while Jeddah Port bottlenecks
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Sambóa targets new markets as production surges
Apple brand set to make debut in France and UK this season, as it lines up market expansion in Italy, Germany, Spain, and Asia
EU apple campaign wraps up first year in Brazil
The ‘Have an apple day!’ initiative, co-funded by the EU, aims to build Brazilian awareness of apple quality standards, food safety and traceability
Italy wins approval to export pears to Ecuador
CSO hails breakthrough as significant opportunity to diversify exports, following four-year negotiation process
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South Tyrol apple harvest begins one week early
High temperatures have triggered an early start to the campaign, but Vog says growers remain confident fruit quality will be high
Fruit Logistica expands into India with Biofach connection
Fruit Logistica Connect India will debut at Jio World Convention Centre in Mumbai, located alongside Biofach India
IFPA mourns passing of team member Joe Watson
Industry body has paid tribute to Joe Watson, its vice-president of retail, foodservice and wholesale, describing him as beloved by the fresh produce community
Lidl Netherlands encourages kids to grow their own
Dutch retailer’s ‘Lidl Mini Farms’ campaign offers six collectable growing kits featuring varieties such as cress, kale, and pak choi
Morocco tightens grip on UK fresh raspberry imports
New analysis of trade data shows country shipped even more fresh raspberries to the UK in year to June 2026
French consumers urged to ‘Extend the Summer’
Following heatwaves and severe drought, and faced with ‘sluggish’ market, Interfel launches media campaign to spur consumption
Picota cherry campaign delivers highest volumes in three years
Agrupación de Cooperativas del Valle del Jerte reports a successful Picota season despite climate uncertainty and competition
Sunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
One week to go until Asia Fruit Logistica
The global fresh produce community prepares to meet in Hong Kong for Asia’s leading industry trade show
CNIPT asks for realism on potato sales
France’s national potato organisation calls for sales strategies to adapt to account for Europe’s declining acreage and the impact of a summer of heatwaves