Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Kanzi amplifies brand campaign with playlist promotion
Marketer aims to raise its sales volume with a focus on the energy consumers derive from listening to music
Dutch supermarkets run low on berries and veg
Recent adverse weather in Spain and Morocco has apparently left a number of retailers in the Netherlands short of supply
Itaueira celebrates return to international markets
Brazilian exporter’s presence at Fruit Logistica 2026 in Berlin underlined its renewed focus on exports after a seven-year hiatus
MWW wins Gold GroceryAid Award for charity support
UK fresh produce importer and distributor Minor, Weir & Willis has received the Gold GroceryAid Award for its work supporting the national grocery charity
Ahold-Delhaize reports on positive 2025
Retailer enjoys growth in sales and operating income despite what CEO Frans Muller calls a “rapidly shifting environment”
CMI Orchards strengthens year-round pear programmes
Partnership with Argentina’s Kleppe family complements domestic programmes
Rijk Zwaan unveils veggie vending machine
Seed breeder wants to encourage ‘more moments and new eating habits’ to help stimulate fruit and veg consumption
Driscoll’s showcases unusual berry pairings
Strawberries dipped in Tajin spice and blackberries served with goat’s cheese were part of a special tasting experience served up at the berry supplier’s stand in Berlin
FruitMasters hosts launch of Yumio raspberry brand
Dutch cooperative unveils Yumio raspberry brand and marketing club at Fruit Logistica 2026, with plans to establish year-round sales programme
Vip faces German market pressure amid oversupply challenges
Apple marketer says large local crop and lower consumer spending have put pressure on sales, although the situation across Europe is different
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Global fresh produce trade weathers the storm to spark unbeatable Fruit Logistica
Fruit Logistica 2026 once again demonstrated its status as the world’s premier business, innovation and knowledge platform for the industry
South Africa gains access to Korea for table grapes
Deal comes after two decades of negotiations, but high tariffs may mean a false start
PrepWorld riding a wave amid fresh-cut sales boom
CEO Ben Olins reflects on the unique challenges of running a prepared fruit business at a time of growth and dynamism for the supplier
Seedless black watermelon group targets expansion
Dolce Passione to expand again this year as consortium eyes further sales growth, with mini varieties now accounting for 60 per cent of domestic sales
Vog adopts football metaphors for new consumer strategy
Italian apple supplier develops sporting analogies to simplify category management and meet diverse consumer needs across European markets
Allergy-free apple and high-tech drone pick up prestigious innovation awards
Prompur variety and L50 drone win top prizes in Berlin, as voted by visitors to Fruit Logistica 2026 in Berlin
Berry shortages and ‘tsunami of grapes’ bound for Europe
Heavy rain, wind, and port issues are disrupting exports from Morocco, Spain and South Africa, with berries and grapes among top affected
South African citrus industry welcomes AGOA but notes lack of impact
The country’s citrus industry says this week’s inclusion of South Africa in AGOA will make no material differences to prospects for exports to the US
Grapa Global signals next stage of global growth with Australian field day
Buyers from across Asia see how Grapa’s latest varieties are gaining momentum with Australian growers
AGOA extension welcomed but tariffs remain on South African fruit
President Trump extends AGOA for one year, but South Africans say it will not change trade options for the country’s fruit