Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Interfel offers “taste of France” in Madrid
French exporters will showcase the diversity of their produce at Fruit Attraction in Madrid, as Interfel stresses the need to adapt to climate change and rebuild consumption
Comment: Global fresh produce marketing opportunities are under threat
As fruit growers around the world contemplate their new seasons, many admit it is tough out there in the orchards and vineyards
Sakata innovates and adapts its pepper offering
Sakata EMEA’s pepper product manager Javier Pérez discusses the latest launches, breeding priorities, and how the business is responding to challenges
Egyptian oranges see Asian opportunities shrink
According to Egyptian exporters, China’s increasing dominance of the region’s citrus category is shortening the window for Egypt
Fresh produce accounts for nearly half of all Spanish food waste
Spain’s annual Food Waste Report shows fruit and vegetables remain the most wasted food category in the home
France’s Jamais Trop campaign finishes strong
Throughout a summer of heatwaves, French shoppers were encouraged to enjoy the refreshment that comes from fresh fruits, vegetables and salads via a wide-ranging campaign
Ireland could face fresh produce crisis as import reliance grows
Country’s Climate Change Advisory Council calls for urgent review as dependence on imported produce deepens
Fyffes launches Regenerative Agriculture Framework for tropical fruit farms
Framework covers all banana and pineapple farms by 2030 and extends regenerative practices to 40 per cent of key supplier fruit volumes by 2035
Rijk Zwaan launches mini melons for south-east Asia
New varieties for Thai, Indonesian and Singaporean markets are all small in size and sweet in taste, responding to modern consumer trends
Yuksel notes appetite for flavour in China
Yuksel Seeds reported strong interest in its heirloom tomatoes, snack cucumbers and other premium items at Asia Fruit Logistica in Hong Kong this month
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Cosmic Crisp concludes successful summer campaign
Campaign featured activities across numerous leisure and social settings designed to highlight the apple’s versatility
Analysis: Stable wholesale floors and the carrier accountability wall
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Belgian greenhouse growers highlight benefits of technology
Veg growers are showing how technologies can help boost sustainability, including cutting waste and fossil fuel use
Asia Fruit Logistica forum explores bright future for frozen fruit
Increased use of frozen fruit as an ingredient expected to represent next phase of sector’s growth in Asia Pacific region
Downward trend for Spanish fresh produce consumption
New data processed by industry body Fepex reveals household fresh produce consumption slipped to 3.25mn tonnes in the first half of 2026
Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?
Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm
South African Cosmic Crisp apples make retail debut
Tru-Cape prepares to deliver first homegrown fruit from recently planted trees and describes variety as “exciting addition”
Asia Fruit Awards 2026 winners announced
Zespri, Freco International, Tops/Central Food Retail and Goodfarmer receive the 2026 Asia Fruit Awards
Analysis: KSA wholesale prices hold steady while Jeddah Port bottlenecks
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Sambóa targets new markets as production surges
Apple brand set to make debut in France and UK this season, as it lines up market expansion in Italy, Germany, Spain, and Asia