Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Drinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
Dia spends more on fresh produce promotions to help shoppers eat more healthily
Company announces huge increase in price promotion budget for 2026 as it tries to help consumers afford a better diet
Washington fruit industry mourns death of BJ Thurlby
Washington State Fruit Commission president passes at the age of 60
Greek stonefruit growers eye spring outlook
Following a challenging frost-affected season last year, cherry and peach producers in the northern Greek region of Naoussa are hoping for better conditions
Vertical farm GrowUp made losses of £3.7mn before administration sale agreed
Kent-based supplier of vertically-grown leafy salads was sold before Christmas to a new private equity subsidiary, with new documents revealing company’s financial performance
Orsero Group confirms intention to enter US market ‘soon’
Company also plans to open new facilities in northern Spain and Seville shortly, as it pursues long-term expansion plan
Mercadona increases purchases of Spanish avocados
Retailer confirms it will sell more than 14,000 tonnes of the fruit in 2026
CSIF questions French measure on suspension of imports
The decree proposed by the French government on the suspension of food imports from third countries “contravenes European rules”, according to the French Chamber of Fruit and Vegetable Importers
Fresh Del Monte Produce addresses banana supply crisis
Jorge Pelaez of Fresh Del Monte Produce discusses declining banana source volumes, varietal development, and greater support for growers
BelOrta weathers commercial storm as climate warms and consumption cools
Belgian cooperative launches major branding campaign and opens new sales facility as it looks to reverse recent decline in sales
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Rijk Zwaan showcases innovative varieties at Fruit Logistica
The Dutch breeding company will showcase its Nasonovia Defense lettuce, Blue Leaf cucumbers and health-focused varieties in Berlin
Mexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers
Fruit is key for consumers in 2026, says Dole Packaged Foods
Company’s first ever trend report points to “seismic shift” in public attitude towards fruit, as they prioritise flavour, health, and enjoyment
PrepWorld France prepares to grab slice of European fresh-cut market
New joint venture between Omer-Decugis & Cie and PrepWorld will be situated at the Port of Dunkirk
Finalists revealed for Fruit Logistica Innovation Awards 2026
Nominees for Fruit Logistica Innovation Awards 2026 have been announced, with five nominees each in Fresh Produce and Technology categories
Fall Creek’s PeachyBlue drives category growth at Sprouts
Breeder said the sales increase showcases the power of breeding-to-shelf collaboration
Store Check: Marks & Spencer Foodhall
The UK-based retailer is investing heavily in its successful store concept, in which fresh fruit and vegetables feature prominently
France proposes ban on imports with EU-prohibited pesticide residues
Amidst strong domestic opposition to an EU deal with the Mercosur bloc, France is set to ban imports containing residues of EU-banned pesticides
IFPA’s 2025 Impact Report showcases “major wins” for industry
The report showcases IFPA progress across several areas including trade, food safety, sustainability, and labour policy
Analysis: Dole campaign reflects branding shift for fresh produce
Company’s focus on brand awareness in France marks pivotal shift in European fresh produce sector, according to Paris-based analyst