Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
CPMA warns trade tensions threaten North America’s food security
Fresh produce industry body calls for protection of tariff-free trade ahead of CUSMA review
Chiquita expands banana snack campaign with summer relaunch
Starting in the US, the banana brand is relaunching its consumer campaign, with an emphasis on snacking and enjoyment
Jabs present uncertain dilemma for fruit and veg
The sudden rise of weight loss drugs, or GLP-1s, in the UK is creating uncertainty across the food industry, as analysts assess the likely impact
WAO organises biggest-ever European summer campaign
AvoTour 2026 takes ‘Make Wellness Joyful’ campaign across five countries during June and July
Analysis: Port gridlock and transport shortages trigger intense price splits
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Dole expands Minecraft campaign with pineapple focus
Marketer renews partnership with video gaming giant to build healthy connections with Gen Z and Gen Alpha
Bloom Fresh’s Abril scoops Superior Taste Award
Independent international jury recognises premium blueberry variety for exceptional eating quality
Ondine flat nectarine production set to double in Italy
Four Italian suppliers are doubling production of Ondine flat nectarines this season, with fruit from Calabria, Emilia-Romagna, Piedmont and Veneto backed by a new ‘Snack the Summer’ marketing campaign launching in Milan.
Berry industry’s new campaign exposes junk food loophole
New campaign by British Berry Growers promotes berries in out-of-home spaces typically used by fast food, and calls on government to extend TV ban
Fresh Del Monte rebrands as Del Monte Corporation
Shareholders approve corporate name change as company takes next step following acquisition of Del Monte Foods assets
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
EU produce consumption rises but still below WHO target
Average daily consumption up slightly in 2024 but only five member states meet WHO guidelines, according to latest Freshfel Consumption Monitor
Fruitnet Berry Congress asks: how can packaging prosper?
Sustainability, convenience and added value topped the agenda as three berry packaging specialists shared the Fruitnet Berry Congress stage in London
Challenges mount for Lebanese growers
Lebanon’s producers fear the impact of a widening war, as the country remains intertwined with that of regional, even global, trade
Syngenta returns with Future of Veg field days
Syngenta Vegetable Seeds will host simultaneous field days in Woodland, California and Plainfield, Wisconsin on 11-13 August
Valencian Citrus PGI highlights importance of origin
José Enrique Sanz, director of the PGI’s regulatory council, said research shows consumers prioritise origin and quality
Mexico tomato production forecast to fall 9 per cent in 2026
Production decline attributed to termination of US suspension agreement, peso appreciation, and challenging weather conditions
Fyffes launches summer pineapple campaign
Brighten up Your BBQ campaign will feature in-store displays, social media activities and an online competition to win a BBQ grill
Del Monte Foods partners with Pittsburgh Pirates baseball team
The fresh produce company will have prominent signage at PNC Park and sponsor the Pirates grounds crew
Orange juice demand set to fall despite lower prices
Global consumption is projected to continue a decade-long decline in 2026/27, according to Rabobank
Indian blueberry business gains momentum
The country shows encouraging signs as growers increasingly focus on genetics, quality and commercial viability, says GPG’s Jamie Petchell