Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
CMI Orchards apple season launches with production growth
A strong crop set to support CMI’s consumer marketing programmes
French heatwaves exacerbate drought conditions
Farmers are in survival mode across much of France, as heatwaves and drought continue to hamper production, with low harvests anticipated as a result
Oppy extends Happy Berry brand to premium blueberries
North American fresh produce group Oppy is extending its consumer-facing Happy Berry brand into blueberries for the first time
Staay offers alternative to traditional iceberg lettuce
Extreme summer conditions across Europe are putting pressure on iceberg lettuce supplies, but Staay Food Group believes it has the perfect substitute
Genetic alteration may help tomatoes grow in the cold
Researchers have identified a genetic system that synchronises flower development and fruit formation in tomatoes, with hopes for varieties that can withstand extreme temperatures
Premiumisation ‘key’ to Moroccan tomato sector’s future
Speakers ranging from trade experts to plant breeders explored the main challenges, opportunities and lessons for Morocco’s tomato industry as it targets export growth
Algarve oranges set the standard on taste
The heat may be a continuous concern for Portuguese producers, but so is the challenge of getting consumers to look beyond the minor blemishes to get to the taste of Algarve’s top-quality oranges
Analysis: Avocado prices surge while citrus faces downward pressure
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
TopFruit launches standalone Greenhouse Creative Brand Studio
TopFruit has transformed its in-house marketing unit into Greenhouse Creative Brand Studio, a wholly owned but independently operating agency
Water For All mangoes target values-driven shoppers
Continental Fresh hopes its Water For All initiative will help to sell more mangoes in the US, while providing clean water to greater numbers
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Fruits Rouges & Co makes first trimodal shipment
The French supplier says the success of its first trimodal shipment of Vietnamese mangoes demonstrates its ability to evolve logistically
RedPop brings ‘Snack Me’ spirit to summer
Campaign reaffirms the brand’s status as a convenient, sweet and tasty apple to take with you wherever you go
Moulton Bulb and IPP see onion volumes double in five years
IPP has been supplying sustainable wooden pallets to UK grower Moulton Bulb since 2008, but only in recent years have volumes soared to 120,000 pallets a year
Fyffes bananas strengthen brand awareness
Fyffes says UK consumers are responding to its continued investment in brand-building, including “an emotional message and contemporary marketing”, as aided brand awareness rises to 79 per cent
Wonderful Halos partners with children’s entertainer Blippi
Collaboration brings together the two playful and colourful brands for new national ad campaign, family meet-and-greet events and a nationwide contest
Analysis: Margin squeeze hits citrus trade
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Taiwanese exporters target UK market with premium fruit
Suppliers set out ambitions for fruit exports to UK at NCGM tasting event, following first shipments of lychees and mangoes in July
Avocados From Mexico launches AI-powered consumer answer engine
AVO.AI is billed as the first artificial intelligence tool dedicated exclusively to a single produce item
Cherries provide cheer for UK growers
UK cherry sales have risen in both volume and value over the past year, with producers optimistic about the category’s future
T&G Global agrees to the sale of its T&G Fresh business through three transactions
Sale involves separating various T&G Fresh business units