Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Hold me, thrill me, share me, snack me… RedPop wins Supergirl tie-in
Giga also returns with series of Superman-related promotional activities timed for release of blockbuster summer movie
Chiquita opens Miss Chiquita House at Milan Design Week
Fruit brand returns to annual event and showcases iconic character through immersive experience designed by artist Jiaqi Wang
New global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
California Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
Onix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
M&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
USDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
Chiquita AI video shows Times Square takeover for National Banana Day
The banana brand leveraged its ‘Pop by Nature’ platform to virtually transform New York’s Times Square on 15 April
Greenyard director to lead Freshfel Europe
Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed
Flexibility drives innovation at AVI Global Plast
Vertically integrated operations help AVI Global Plast meet changing needs of fresh produce industry and its customers.
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Freshfel to unveil new manifesto as industry challenges mount
Association marks 25th anniversary in Sicily, where its president Salvo Laudani is due to step down
Tru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country
Cavolo Nero sales up 17 per cent as fibre trend takes off
Sales of popular black kale are up as consumers responds to social media trend to increase fibre intake as a way to improve gut health and manage weight
T&G’s Envy becomes New Zealand’s first billion-dollar apple brand
Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system
Seeka targets 47mn trays amid weather and fuel challenges
Supplier provides update on New Zealand kiwifruit season, as well as plans for expansion in Australia
France orders supermarkets to stop ‘deliberately misleading’ practices
Consumer affairs agency demands Carrefour, Leclerc, Aldi and Lidl cease “deceptive” marketing of fresh fruit and veg
Kiku partners with Olympic athletes at Italian ski event
Marketer joins celebrated winter sports athletes in distributing healthy snacks and prizes to around 400 children in the Dolomites
Canada’s produce sector prioritises tariff-free trade amid pressures
CPMA survey identifies policymaking as most important factor in country’s produce business, ahead of crucial trade review
“Illusion of stability” exposed by Gulf crisis
The supply chain must learn to operate amid uncertainty, says Stefano Iorini of Global Star Group, focusing on “resilience, flexibility and alignment”
Convenience and high-protein trends fuel US avocado demand
Mission Produce says the green fruit has evolved from a cultural trend into a category powerhouse