Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Celina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
Pink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
Trump temporarily halts tariff threat against Mexico and Canada
One-month delay comes after US administration receives assurances from Mexican leaders on border controls
Trump’s South Africa statements cause controversy
South Africa reacts to trade threats made by US president Donald Trump
Ambrosia back on TV with “Divine for the whole family” campaign
Brand will sponsor some of the most popular programmes on air right now
Tesco trials new approach with table grapes
Supermarket is selling grapes with flavour and texture labels to find out more about consumer preferences
Small avos drive US 2024 summer sales to four-year high
Small avocado promotions outperformed large and bagged avocados, HAB data shows
Moroccan almond imports continue to rise
Although Morocco is developing its domestic almond production, the nut’s growing popularity among Moroccan consumers means year-round imports, mainly from the US, are vital
France’s Interfel honours its first president, the late André Potel
André Potel, who was the first president of both Interfel and Aprifel, in addition to serving as director of CTIFL, has “left his mark”, according to Interfel
Register now and save… Grow your berry business at Fruitnet Berry Congress! 🌱
Join the biggest names in the berry industry at Fruitnet Berry Congress, the world’s premier event dedicated to the international soft fruit business, at the Ahoy Convention Centre in Rotterdam on 13-14 March.
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Albert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
Chilean cherry exports to India almost double
Arrival of several sea shipments boosts export numbers as popularity of Chilean cherries grows in India
California avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
Hortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
Interest in Leanri continues to grow in Spain
Variety is among the most sought-after in Spain since beginning of 2025, according to trade platform Naranjas y Frutas
IG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit
Flanders unveils bigger, brighter presence at Fruit Logistica
With a joint stand that is “larger, taller and more yellow”, VLAM says a special effort is being made to help Flemish companies stand out in Berlin this year
Bollo melon makes it nine out of nine
Company’s Piel de Sapo scoops ninth consecutive taste award while Sweetheart melon recognised for third time
Egyptian citrus makes waves
Juhayna’s Amr Eltarabolsy is optimistic for the future of Egyptian citrus, as the company expands in both the fresh and juice markets across the world
IGD delivers top tips for supermarkets
Institute of Grocery Distribution highlights six routes to success for European grocery retail trade