Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Syngenta clarifies ToBRFV resistance definitions
Syngenta has moved to clarify how high resistance and intermediate resistance levels are scientifically defined in the ongoing battle against Tomato Brown Rugose Fruit Virus, highlighting the lack of standardised legal criteria across the industry
Is the divide in the tomato market destined to widen?
As economic, environmental and societal challenges coalesce, some in the tomato business foresee the increasing commoditisation of fresh tomatoes, despite the continued success of premium varieties
Waitrose Foundation celebrates 20th anniversary milestone
Two decades after its founding, the Waitrose Foundation of Southern Africa looks back on a project that pioneered ethical trade and sustainable supply chains
TikTok trend convinces retailer to source more premium grapes
Demand for South Korean Shine Muscat expected to be high in coming weeks, says Swedish retailer
El Corte Inglés showcases Valencian Citrus PGI in new campaign
Valencia stores feature live cooking demonstration of paella made with PGI orange juice by local chef Raúl Magraner
University of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
The creative lab with designs on tastier tomato treats
Tomatelier wants consumers to enjoy tomatoes more, by seeing them less as functional foods and more like fashion collections, with style, emotion, and meaning
Apple marketer picks out ‘perfect pairs’
Italian marketer Vip is taking a range of varieties on tour across Italy and encouraging consumers to combine them with classic regional foods
South African table grape industry responds to US tariff adjustments
The South African Table Grape Industry has welcomed recent US tariff reductions on agricultural products but expressed disappointment that table grapes and other key fruit exports were excluded from the exemptions
Two iconic New Zealand apple varieties mark 40 years
Scifresh and Scilate, marketed as Jazz and Envy, were first developed by scientists at the Bioeconomy Science Institute in 1985
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Bananas “confirmed as Europe’s favourite fruit” in Fyffes survey
New European-wide consumer research by Fyffes confirms bananas maintain their position as the continent’s most popular fruit, with 89 per cent of consumers having eaten them in the past four weeks
Avocados take centre stage during US holiday season
Strong demand and value pricing see avocado sales rise
Yuksel Seeds showcases ToBRFV-resistant tomatoes at Fruitnet Tomato Congress
International seed company Yuksel Seeds participated for the third consecutive year in the Fruitnet Tomato Congress, showcasing its extensive portfolio of ToBRFV-resistant tomato varieties at the Málaga event
+Broccoli unveils new campaign to promote broccoli consumption
In addition to Spain, the campaign will make its debut in Germany this year
IFPA welcomes Trump administration tariff exemptions for fresh produce
The International Fresh Produce Association has welcomed the Trump administration’s announcement of new tariff exemptions for goods not produced domestically in sufficient quantities, saying the move will help keep fruits and vegetables affordable
South Africa leads fresh produce branding transformation
ClemenGold International and Flash Gala are emerging as compelling case studies in how strategic branding can transform fresh produce marketing, moving beyond traditional commodity sales to build premium brand recognition in global markets
South African citrus industry welcomes US decision to remove tariffs on oranges
CGA CEO says the new exemption is “great news” and calls for an extention to include the country’s mandarin exports
IFPA calls for momentum after federal government reopening
The International Fresh Produce Association says Congressional gridlock had put 48mn Americans at risk of losing access to fresh fruits and vegetables
Future of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
South African stonefruit sector optimistic for strong season
South African producers are optimistic for a strong stonefruit season on the back of increased production, favourable weather and improvements to address long-running logistical issues