Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Aubergines offer consumption hope
Efforts to arrest declining vegetable consumption have largely been futile, but the versatile aubergine offers a way to attract a younger audience
Melinda struts its stuff at Milan Fashion Week
Apple supplier’s Dolcevita variety takes centre stage in promotion modelled on style and chic of city’s alta moda festival
Convenience trend sustains sales growth for Greenfood
Swedish food group Greenfood reports modest sales growth for 2025, driven by increases for its Picadeli and Food Solutions units
Jazz apples to feature alongside Jeremy Clarkson at Farm-Fest
Apple brand’s sampling tour to visit new festival showcasing farmer livelihoods and skills, with appearances from industry celebrities
Fresón de Palos unveils latest Disney collaboration
Host of iconic Disney characters will feature on packaging throughout the 2026 campaign
Eosta talks Raingrown initiative and Organic Fruit Heroes brand
Organic specialist is driving transparency with its Raingrown initiative, while targeting young consumers through its Fruit Heroes brand
Akorn Technology expands to UAE with natural post-harvest solutions
Post-harvest treatment specialist is launching operations in the UAE after winning the country’s FoodTech Challenge
Zespri launches 2035 strategy with ambition to become the world’s healthiest fruit brand
Strategy supported by three strategic drivers of unleashing brand demand, transforming global supply and creating a product portfolio of the future
Fresh Del Monte CEO outlines strategic vision for 2026
Mohammad Abu-Ghazaleh says the pending Del Monte Foods acquisition represents a “deeply personal” opportunity to reunify the global brand
VentureFruit teams up with California Giant to introduce premium berries
Specialist partners with leading supplier in move that should bring new varieties to Canada and US
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Family Tree Farms promotes commercial directors amid global market investments
Carla San Martin and Chris Taylor have seen their roles widen as the blueberry and stonefruit producer strengthens its international footprint
US blueberry sector receives funding for export expansion
The US Highbush Blueberry Council has been awarded US$513,948 from the USDA’s Market Access Program to drive export growth in priority markets
Intercitrus to activate €5mn annual plan
Spain’s orange and mandarin interprofessional will use funds to carry out promotion, R&D and plant health protection
Australian macadamias source market insights in Europe, US and Asia
Data from online and offline retailers to help the industry effectively supply key export markets
Fratelli Orsero launches carnival-themed exotic fruit pack
Italian brand marks Mardi Gras celebrations with limited-edition line, featuring mask kit made from repurposed cardboard fruit trays
MSU AgBioResearch launches Growing Healthy Together Initiative
Initiative targets a variety of health challenges, from soil health and water quality to nutrition, chronic disease and food access
Last chance to register for 2026 Spain Food Nation Summit
Organic produce and opportunities to boost exports from Spain to the UK will be focus of free event in London
Chiquita’s Pop by Nature campaign back for third year
Multinational aims to bring everyday joy to life in collaboration with artist Jiaqi Wang
Tomato sector on the hunt for ‘standout’ baby plum variety
There is currently a lack of options in the premium tier with resistance to ToBRFV, according to BASF’s customer marketing specialist
New CPI basket reflects changing tastes of Spanish shoppers
Avocados and blueberries added to Consumer Price Index for first time in 2026