Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Fruitnet Tomato Congress presents: The Future of Tomatoes
This year’s Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November, with industry experts set to explore how the business is likely to evolve in the coming years
Interfel launches ‘Jamais Trop Street’ summer fruit campaign
French fresh produce association combines food trucks and graffiti art in eight-week promotional tour targeting 25-34 year-olds.
South African supply extends Jingold's Exotic Red kiwifruit season
The commercial availability of red-fleshed kiwifruit in Europe has been extended into summer months thanks to new counter-seasonal production from South Africa
South Tyrol’s ‘Apple Walk’ connects tourists with orchard heritage
A new agritourism initiative in Italy’s South Tyrol is bringing visitors closer to the region’s apple production through an innovative educational trail that combines traditional farming knowledge with digital interactivity
Orsero launches on-the-go blueberry pack for busy consumers
New transparent, heat-sealed 250g pack with resealable opening aims to meet growing demand for convenient, healthy snacks
UK used pallet market faces price uplift
The National Association of Pallet Distributors (NAPD) has issued a warning that rising raw material costs are placing significant pressure on the UK’s used pallet market, with timber prices continuing to climb
South African growers join forces to boost grapefruit demand in Europe
A coalition of South African citrus growers is joining forces to rebrand and promote Star Ruby grapefruit in Europe, aiming to shift consumer perceptions from bitter and old-fashioned to sweet, tangy and versatile
Tesco expects bumper British cherry season this summer
Britain’s largest supermarket chain Tesco will sell only UK-grown cherries across most ranges from this week, as favourable spring weather conditions have led to a bumper harvest of sweeter, juicier fruit
One Banana receives prestigious Walmart Trust Award
Family-owned banana supplier One Banana has been recognised with a prestigious Walmart Trust Award, highlighting the company’s excellence in sustainable production and food safety innovation
Tense times in Cape citrus groves as US tariff pause counts down
South African citrus exporters are facing a critical week as the 90-day pause on new 30 per cent US tariffs expires on 9 July, potentially hitting the Cape citrus industry at the height of its export season.
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Driscoll’s brings berry joy to London with Soho pop-up
The Berry Patch pop-up sees the full range of Driscoll’s berries on display in London’s Soho with giveaways, limited edition merch and TikTok coverage
SanLucar partners with Borussia Mönchengladbach
Valencia-based company will provide the German Bundesliga team with fresh fruits, fresh-cut products and salads
Montosa champions quality as driver of growth in avocado sector
Speaking at Fruitnet Tropicals Congress, company said added value, specialisation, and close collaboration with retailers are key to sustainable growth
Arra Cherry Crush continues to gain ground and open new markets
Volumes are building in Brazil, while 2025 marked the first commercial shipments from India
The future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
Interpera conference tackles key challenges facing pear industry
Experts met in Hasselt, Belgium to address critical challenges facing the sector, including declining consumption and production difficulties
DP World wins triple crown at 2025 Multimodal Awards
Global trade enabler DP World has achieved a triple win at the 2025 Multimodal Awards in Birmingham, securing the Port Company of the Year title for the third consecutive year alongside two additional prestigious industry recognitions
Del Monte celebrates pineapple’s rise ‘from commodity to cultural icon’
Fresh Del Monte Produce is celebrating International Pineapple Day on 27 June by highlighting the fruit’s transformation from a simple canned commodity to a beloved pop-culture staple, with consumption in the US soaring from less than one pound per person annually in the 1970s to over 8.3 pounds today
Spanish Picota producers launch 2025 UK marketing campaign
Spanish Picota cherries will hit UK stores from 30 June, supported by an extensive marketing campaign featuring chef collaborations, social media activity and in-store promotions during their short two-month availability window
Co-op to halt sourcing relationships with countries violating international law
UK retailer Co-op Group has announced a new sourcing policy that will prohibit products from 17 countries identified as having community-wide human rights abuses, with implementation beginning June 2025