Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Analysis: Health will become ‘a lifestyle aim’
Healthy lifestyles, affordability and leadership on sustainabilty among key 2026 trends forecast for UK shoppers and grocery retail, according to IGD
Sunkist evokes California Navel holiday nostalgia
Sunkist Growers is reintroducing its limited-edition holiday-themed Navel orange carton and quarter bin, capitalising on seasonal demand
New initiative set to boost Australian melon exports to the Gulf
Project takes practical approach to building market knowledge and connections for Australian industry
Zespri campaign highlights healthiness of green kiwifruit
Marketer rolls out three-month campaign in Italy to promote green kiwifruit’s officially recognised contribution to consumer health
US avocado market poised to surpass 3bn lbs for first time ever
HAB said the milestone reflects unprecedented demand and industry collaboration
Hortifrut unveils Berry Christmas festive packs
The 100 per cent plastic-free packs will be available at selected retailers in Europe, Chile, Brazil, and Colombia
Strong start for South African table grapes
Table grape industry targets close to 80mn export cartons this season despite US tariff challenge and increased competition in Europe
Aldi UK cuts vegetable prices to 8p for Christmas
Discount retailer returns with Christmas Super Six promotion, but insists it retains full support from growers with whom it has fixed-cost agreements
Store Check: La Huerta de Aranjuez, Madrid
Nothing frightening about this beautiful independent greengrocer in the centre of Madrid
Oppy inducted into Canada’s Most Admired Corporate Cultures Hall of Fame
The Canada-based fresh produce group has earned the national recognition for the fourth time, having previously won in 2016, 2019 and 2022
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Fresh Inset’s Vidre+ wins 2025 Packaging Europe sustainability award
Fresh Inset’s Vidre+ smart label technology has been recognised with the 2025 pre-commercialised Packaging Europe Sustainability Awards for its ability to extend fresh produce shelf life
European producers oppose EU-Morocco trade agreement revision
European fruit and vegetable producer organisations have strongly opposed the European Commission’s proposed revision of the EU–Morocco Association Agreement, warning it threatens to undermine producers and mislead consumers through inadequate origin labelling of Western Sahara products
First seafreight cherries of the Chilean season arrive in Shanghai
Arriving vessel carried only a single container of Chilean cherries, all from grower-exporter Garces Fruit
New EU-funded apple campaign debuts in Latin America
‘Have an Apple Day!’ campaign introduces high-quality European apples to consumers in Brazil and Colombia
US government sets aside $30mn to buy surplus citrus
Financial assistance to support farmers and ensure surplus crops reach Americans in need rather than going to waste
Algarve Citrus PGI brings Portuguese sunshine to Rungis Market
France is one of the man destinations for Algarve citrus exports
CAP overhaul in focus at ICOP
The European Commission has announced sweeping changes to the Common Agricultural Policy subsidy regime for fruit and vegetables from 2028, eliminating transition periods and merging support pillars into a single fund
BGP looks to Egypt for year-round consistency
Group says new office in Egypt will help it expand and ensure consistent supply throughout the year
Pink Lady aims to take bigger bite of European market
Brand’s new marketing message focuses on enjoyment and experience, as it plans major new marketing campaign across Europe
Costa Rican pineapples take centre stage in new European campaign
Activities include in-store tastings in supermarkets across Spain, Germany, and the UK