Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Serbia’s blueberry sector holds its course
Serbian blueberry exporters have reason for optimism, says Pureberry director Radoje Đoković, with the outlook for the season looking encouraging
Zespri red kiwifruit licences fetch NZ$457,000 per hectare
Strong demand drives up price at first auction for new variety, as cost of SunGold licence also increases by 22 per cent
Eswatini loses out as China eliminates African tariffs
Small citrus producing country on South Africa’s eastern border loses out as China cuts tariffs on African imports
World Fresh launches new Canadian dark sweet cherry varieties
British Columbia-based company has been authorised to market five new Canadian-bred cherry varieties to global markets
Sun World adds four new grape licensees in Australia and Italy
New partners to market trademarked varieties including AutumnCrisp and Ruby Rush, strengthening company’s branded programmes
French plum production stays steady
Forecast broadly similar to last year’s with production in France’s main growing region set to be 10 per cent below average
IFPA reacts to passing of 2026 Farm Bill
Cathy Burns has hailed the passing of America’s first Farm Bill in eight years as delivering ”certainty and stability” for specialty crop growers
War ushers in new phase of instability in Iran
Disruptions including temporary port closures and damage to infrastructure have affected the transportation and distribution of fresh produce in Iran
Jingold reaches €100mn turnover as yellow fruit drives expansion
Italian company celebrates 25th anniversary and attributes record performance to increased production across all varieties
Del Monte launches Toy Story 5 promotion across Europe
Brand announces major on-pack collaboration with Disney and Pixar across fresh, prepared, and fresh-cut produce
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
European apples campaign takes centre stage in São Paulo
Campaign participated in Anuga Select Brazil 2026, highlighting the quality and safety of EU apples
Orsero makes major acquisition to grow in Spain and Portugal
Spanish subsidiary of Italian-owned Orsero Group secures major logistics and distribution platform in Galicia
EU campaign for Spanish citrus moves a step closer
Intercitrus registers 2027-29 promotional campaign for the German, French, and UK markets with the European Union
Zespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
Tesco says sunny weather means surge in UK strawberry supply
New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
Delhaize switches strategy on potatoes
Belgian retailer reimagines entire range, with shift away from variety-based category merchandising and new focus on usage
UK citrus market feels impact of Gulf crisis
The UK market has seen a rise in citrus sales over the past year, but all eyes are now on how logistical disruptions in the Middle East are affecting trade flows
Pink Lady opens Madrid pop-up for Mother’s Day
Temporary outlet on Calle Gran Vía aims to present ‘cooler, more appealing’ side of the brand to consumers
Rijk Zwaan updates organic spinach portfolio
Breeding company highlights new varieties including Galago RZ and Reindeer RZ, addressing growing disease challenges