Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
SanLucar forges ahead with Asian expansion
Premium brand now available in Singapore, Hong Kong, Malaysia, and central China
Romagna stonefruit producers plan investment in better varieties
Suppliers in the Italian region report increased demand for their PGI-certified peaches and nectarines, with strong commercial interest in domestic and German markets driving plans for further development
Belgian Truval Conference pear makes introduction in Japan
A warm welcome was given to the presentation of Truval Conference pears from Belgium at this month’s Osaka World Expo in Japan
Hamburg’s century-old Grossmarkt remains vital produce hub
Hamburg’s Grossmarkt has supplied fresh produce across northern Europe for over a century, with 330 companies handling 1.5mn tonnes each year at the historic wholesale market
South Africa eyes promising stonefruit season despite challenges
South African stonefruit growers are looking ahead to a positive season following last year’s significant volume increases, though US tariffs present new challenges
Freshfel questions EU’s ‘boosted’ budget and ‘Buy European Food’ campaign rebrand
The European fresh produce association has reached out to Commission president Ursula von der Leyen seeking clarity on promotion funding and expressing concerns about the rebranding of EU campaign messaging
California Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
Sun World spotlights late-season variety innovation
Breeder welcomed more than 300 guests to August 2025 Field Day Event
Driscoll’s appoints Jiunn Shih as first global marketing chief
Appointment reunites former Zespri executive with ex-CEO Dan Mathieson, and underscores company’s commitment to strengthening global brand presence
Spanish fresh produce consumption dips 1 per cent in early 2025
Total household consumption of fresh produce in Spain reached 2.74mn tonnes during January-May 2025, representing a 1 per cent year-on-year decline, according to data processed by Fepex
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IFPA backs White House nutrition report to boost produce consumption
The International Fresh Produce Association has welcomed the second report from the White House’s Make America Healthy Again Commission, emphasising that fruits and vegetables are essential to improving national health outcomes
Fyffes launches new banana campaign across Ireland
The iconic fruit marketer is rolling out a playful new marketing initiative featuring its branded bananas in unusual situations against famous Irish landmarks
Marcus De Luca appointed as Kölla Nova managing director
The experienced produce professional brings 25 years of industry expertise to strengthen the company’s specialist discount retail supply division.
Italian firms forge new connections at Asia Fruit Logistica
Companies including Infia, Origine Group, Unifrutti Group/Oranfrizer, RK Growers, Rivoira, and KiKoKà report successful meetings with existing and potential clients from across Asia at the international trade show
Apeel Sciences sues wellness influencer over ‘toxic’ coating claims
California-based company files lawsuit against wellness influencer Robyn Openshaw, alleging she conducted years-long disinformation campaign against company’s plant-based produce coatings
UK growers spot stonefruit potential
Weather conditions in the south of England were ideal for cherry and plum production this year, as growers like WB Chambers step up efforts to extend the seasons
Bloom Fresh unveils antioxidant-rich red-fleshed grape Boombites
‘Superfruit’ grape with deep red pulp and high levels of anthocynanins debuts at M&S and Ocado
Rivoira Group forecasts 75 per cent rise in Sambóa apple production
Italian crop of branded apples expected to rise significantly this season, as major marketing campaign kicks off across Europe
Freshfel slams “asymmetric” EU-US trade deal for fresh produce
The European fresh produce association has voiced strong opposition to what it describes as an unfair trade agreement that removes tariffs for US exporters while maintaining significant barriers for EU producers
Alternatives sought for Brazilian foods hit by Trump tariff
The Brazilian government has responded to the US’s move to slap a 50 per cent tariff on Brazilian produce by facilitating direct purchases for use in public schools and hospitals