Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
SanLucar launches ‘blue wonders’ campaign for blueberry season
Fresh produce marketer rolls out spring campaign to promote its premium fruit and support sales with retail POS materials
Orsero Group affirms resilience amid inflation and volatility
Italian fresh produce multinational reassures shareholders of ability to withstand significant challenges as Middle East conflict continues
Del Monte deal offers Italian company chance to expand
For the boss of Spreafico, one of Italy’s leading importer-exporters, its new brand partnership means plenty of fresh opportunity
New campaign to promote European avocados and mangoes
Spanish group Intertropic rolls out €9mn marketing project with EU support, starting in Spain and extending to France, Italy, and the UK
Licensed apples are ‘priority’ as Vip enjoys club classics
As Cosmic Crisp becomes Europe’s first year-round apple, South Tyrolean association says club varieties are at centre of its commercial plan
Driscoll’s launches The Berry Patch Book Club
The berry company has introduced four original digital books for early readers, building on its brand focus on shared family moments
BerryWorld signs up padel’s world number one
Supplier announces Delfi Brea as company’s brand ambassador for 2026, part of a strategy to connect with health-conscious consumers
Yuksel Seeds joins International Fresh Produce Association
The seed research and production company says joining IFPA represents a significant step in its international growth strategy
Is the UK grape market heading from feast to famine?
Analysis from UK fruit importer Richard Hochfeld predicts a switch from a demand-driven to a supply-driven market in the UK around week 16
Unifrutti Group launches premium blood orange juice with Sam’s Club China
Collaboration expands Unifrutti’s premium Mediterranean offering in China with one of the first blood orange juices available in the region
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Berry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
Middle East conflict impacts airfreight options for fresh produce
Some flights have been able to reach Middle Eastern markets to supply fruit and vegetables, but global capacity has dropped as prices rise
Fresh Del Monte completes acquisition of select Del Monte Foods assets
US$285mn deal marks “historic milestone” that brings the Del Monte brand under single ownership for the first time in nearly four decades
BerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026
French stonefruit suppliers face steep challenges
Apricot growers in France are struggling to make a profit, according to Serge Mouneyrac of Mouneyrac Frères, while cherry production requires substantial investments to protect the crop
Oscar Gold kiwifruit season underway in South Africa
France’s Primland says season looks ‘very promising’, as company highlights importance of grower partnerships
Croatian group Domaće Voće joins Kiku apple club
Producer organisation takes over commercial licence from Fragaria, as it bids to consolidate grower marketing efforts
Flash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
South African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
Little Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children