Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Jingold backs Death Valley ultramarathon runner
Kiwifruit brand partners with Nicola Placucci to promote broader message about daily well-being and healthy nutrition
World Cup heroes given own bodyweight in premium tomatoes
Town near Seville honours Spanish stars Fabián Ruiz and Gavi with combined 153.5kg of its flagship product
FPC urges government to rethink UK-EU reset
Consortium backs closer UK-EU trade but warns that planned border changes could add £300mn to annual import costs
China access opens new channel for Zimbabwe’s blueberries
First shipment marks historic step for one of Africa’s most promising, and fastest developing berry industries, but new challenges await
Camposol reveals new blueberry brand for China
Launch coincides with the start of the company’s 2026/27 blueberry season in China
Florette jumps on social media salad trend with pop-up event
Florette to bring salad bowls inspired by #SaladTok trend to Londoners as social media continues to shape consumer choice
Spanish supplier rolls out Le Mons 24 Hours campaign in France
Documentary series created by Limonar de Santomera tells French consumers the story of its single-day lemon supply chain
Analysis: South African lemon prices drop as port flows improve
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Regina di Puglia grape meeting targets international audience
Organisers of showcase event in Puglia report record international demand ahead of three-day programme of visits and networking
China’s new-season pomelos enter global markets
Quality improves to enhance consumer experience and meet rising expectations
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Chiquita steps up effort to eliminate ‘immoral’ fruit waste
Multinational expands partnership with Dutch company The Banana Factory to rescue more than two million bananas per year
Costa Rica brings its fresh produce to European consumers though Amazon
Amazon stream and in-store tasting events showcase Costa Rican bananas, pineapples, and cassava to millions of consumers across Europe
Augusto Renella departs Naturitalia after more than two decades
Italian fresh produce cooperative confirms it has parted ways with long-serving commercial leader
Vog fields summer squad as World Cup Final approaches
Inspired by the football tournament, the South Tyrol-based group reaffirms its commitment to category segmentation in apples
Tesco to sell Cotton Candy-branded grapes year round
Retailer secures world first as it partners exclusively with Bloom Fresh to launch grape brand in UK
Store Check: M&S Food, Godalming
Fruitnet visits Marks & Spencer’s biggest standalone food store, the first to feature a softer design and other important innovations
South African citrus industry prepares for less flexibility in UK exports
The citrus industry in South Africa is preparing for reduced market access and more checks on exports to the UK under planned realigment with EU and new SPS agreement
Dutch fresh produce sector agrees labour deal
GroentenFruit Huis concludes collective agreement, including salary increases, with FNV, CNV, and RMU Werknemers unions
California avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
Analysis: Market corrections underway as some stability returns to ports
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group