Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Ondine flat nectarine brand reports on strong season
Brand partners say they delivered continuous summer availability across European markets, with strong repeat purchase intent among consumers
Vip Val Venosta targets Spain after sustainability accolade
Italian apple cooperative targets further growth in Spain after collecting prestigious sustainability prize from Bama Gruppen
Zespri considers Chinese G3 production to counter illegal competition
CEO Jason Te Brake tells NZ Herald company acknowledges mounting local pressure and is weighing up potential options
Analysis: Valencia spikes, avocado oversupply, and the trap of reactionary loading
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Melinda forecasts smaller but high-quality Italian apple harvest
Trentino-based cooperative says it will have fewer apples available in 2026 as European output hits nine-year low
Fruit Attraction attendance holds steady in 2026
Ifema and Fepex say Madrid event drew more than 121,000 visitors from over 150 countries, and included ‘record-breaking’ second day
Euro Company targets fresh produce aisle with innovative nut packaging
Group is presenting innovative retail pack concepts at Fruit Attraction in Madrid as it seeks to strengthen nuts’ position alongside fresh fruit and vegetables
Jingold partners with Angry Birds for kiwifruit marketing push
AI-powered assistant and dedicated wellness hub help brand to broaden its marketing ambitions as production expands
Sambóa apple brand launches new consumer campaign
Marketing concept is backed by new international platform, with sales forecast to increase by 75 per cent this season
East-West Seed named on Fortune’s 2026 Change the World list
Vegetable seed specialist has secured a place on Fortune’s 2026 Change the World list for the third time in seven years
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Sunkist gears up for strong California citrus campaign
The California cooperative is entering the new citrus season with strong crop availability and the launch of its Sunkist Produce Academy at IFPA
Dulcis says it is ‘Ready to love it’ in Madrid
Kiwifruit brand reveals campaign created around everyday moments and a range of consumers, as production passes 4,000 tonnes
WAO Congress maps avocado category’s path to future growth
The Avocado Congress heard that Europe’s avocado market grew 16 per cent in volume in 2025 and still holds significant potential
Zespri forecasts surge in Northern Hemisphere SunGold output
Production nears 100,000 tonnes as Italy’s orchards expand, helping brand meet rising demand in Europe, North America, and Asia
Greenfood Iberica merges with Vegepörssi
Finnish wholesaler Vegepörssi has taken ownership of Greenfood Group’s Spanish business, opening door to further growth in Europe
Kanzi is confident heading into the 2026/27 European season
EFC, the exclusive global rights holder for Kanzi apples, has forecast a stable European crop and unveiled a new brand campaign
VentureFruit launches new climate-resilient apple brand, Adore
Premium programme unites multiple climate-resilient varieties under one brand
Nature’s Pride relaunches Eat Me with fresh brand identity
Dutch importer unveils refreshed look for its consumer brand, with a phased packaging roll-out set to continue into 2027
Driscoll’s faces new class action over pesticide residue allegations
Superior Court filing adds to growing list of legal challenges for world’s biggest berry brand
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers