Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
EU-Mercosur deal still “unacceptable”, warns Copa-Cogeca
European farming association Copa-Cogeca has urged the EU to reject the EU-Mercosur trade agreement, which it says risks further destabilising the agricultural sector
FDP Group acquires UNFI Produce
Move will see the Canadian fresh produce distributor provide a broader selection of fruits and vegetables while strengthening its position within the organic market
Bella Fruitiva sees UK lychee potential
Despite climatic challenges facing the island of Mauritius, exporter Bella Fruitiva continues to see good opportunities for its exotics, including breadfruit and fresh lychees
Jingold expands beyond kiwifruit with Italian-grown avocados
Italian company to launch L’Avocado Italiano by Jingold, backed by ambitious production plans through new joint venture AgroAvo
South African citrus industry is on the path to true sustainability
Albert Coetzee explores how the sector is navigating the transition from compliance-focused audits to meaningful sustainability partnerships
Analysis: Seeded grapes ‘almost completely disappearing’
Dutch industry organisation GroentenFruit Huis says imports into the Netherlands have grown by 40 per cent in past decade
Grójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development
Chile launches campaign to boost domestic blueberry consumption
“Small, mighty, and delicious. Blueberries, all the time!” is the tagline of the new campaign
Costa Rica concludes UK phase of European campaign to promote pineapple and cassava
Campaign featured in-store tastings in Tesco and Morrisons and advertising at Waterloo tube station
Primland primed for growth of gold kiwi
With production on the rise in France, Portugal and Greece, kiwifruit marketer Primland is ready to respond to increasing consumer demand
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Italian apple group director welcomes Suez Canal reopening
Faster access to overseas markets seen as vital, as association looks to develop new export markets in Asia and Latin America
Belgium’s Hoogstraten increasing visibility in UK
Belgian strawberry exports to the UK are on the up, according to Hoogstraten’s Jan Engelen, who also has high hopes for specialty tomatoes
Fyffes survey highlights pineapple preferences
Nielsen consumer research commissioned by Fyffes reveals pineapples now rank alongside traditional big-selling varieties
Cosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
IGD warns UK food industry faces "make-or-break" 2026
IGD’s latest Economic Viewpoint report warns that UK food and drink businesses must prepare for a volatile environment in 2026
Big Four unite to ‘re-energise’ North American banana category
Association aims to revive consumer excitement, tackle industry threats, and tell clearer story about true value of world’s most-eaten fruit
Alhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
Ifoam urges rethink after EU proposal on NGTs
Organics group warns EU’s legislative proposal on New Genomic Techniques risks jeopardising future of European farming and consumers’ freedom of choice
Dole France works with Intermarché to raise its brand awareness
In-store activation in more than 800 stores across France helps to boost company’s market penetration in Europe, Middle East and Africa
FareShare kicks off Berry Crumply Christmas campaign
FareShare announced the winner of its first Top Chef Crumble Competition in London, with chef Jemma Harrison’s ‘mince pie’ apple and blackberry crumble coming out on top