Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Asia’s appeal, apple and pear trends, and Europe’s worker scandal
Episode 3 of The Fresh Ideas Show delves deep into Asia Fruit Logistica, pins down the Prognosfruit forecasts, and exposes the truth about European migrant labour
Palestine Gardens exports dates against odds
Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast
Sati and Transnova Africa win platinum logistics award
The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports
IFPA Global Produce & Floral Show concludes after “transformative days”
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
Rijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
Zespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
Hazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
Greece prepares for tough kiwifruit campaign
Grower expectations for higher prices are putting pressure on Greek kiwifruit exporters ahead of the new season, as Greek volumes continue to grow as the European market slows
Rob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
Yuksel Seeds partners with LVG for Sweetloom tomato exclusivity
Yuksel Seeds and Lakeshore Veggie Growers have signed an exclusive agreement for the award-winning Sweetloom F1 tomato variety, marking a strategic expansion into North America’s premium tomato market
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USA Pears unveils first new logo in 40 years
Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers
Rockit under pressure as New Zealand grower enters administration
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen
Fruitnet Berry Congress returns to London
Leading global event for the berry business brings a broad array of supply chain partners – including retailers and suppliers – together for two days of talks, networking and study tours
Produce shippers await net zero vote amid US threat
As geopolitical storm grows, fresh produce shippers watch for outcome of crucial meeting on sustainability framework that could reshape industry strategy for years to come
Poupart toasts 130 years in fresh produce
Long-standing UK importer says loyal partners, insistence on quality, and reliable service have been key to its success
Fruitist unveils Go Berry blueberry campaign
Premium supplier keen to open up new sales channels across Europe for its convenient snack pots
Zespri targets world’s healthiest fruit brand status by 2035
New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products
Kikokà sponsors Italian volleyball team Cisterna Volley
European consortium partners with Serie A volleyball club as its biggest commercial kiwifruit campaign approaches in spring
South Africa nears US trade deal to ease export tariffs
Trade minister Parks Tau says the two countries are close to finalising a deal that could ease damaging tariffs and protect thousands of local jobs in the fresh produce sector
Dutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating