Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
The real reasons behind the rise of blueberries
Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth
BerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026
French stonefruit suppliers face steep challenges
Apricot growers in France are struggling to make a profit, according to Serge Mouneyrac of Mouneyrac Frères, while cherry production requires substantial investments to protect the crop
Oscar Gold kiwifruit season underway in South Africa
France’s Primland says season looks ‘very promising’, as company highlights importance of grower partnerships
Croatian group Domaće Voće joins Kiku apple club
Producer organisation takes over commercial licence from Fragaria, as it bids to consolidate grower marketing efforts
Flash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
South African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
Little Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children
AVA Dalicia strawberries to launch in UK by end of year
Scottish berry breeder hoping for high demand when Mediterranean variety opens for UK sales in 2026/27 following strong performance this season
NCP to appeal High Court judgment on Nadorcott
Group to fight on after court ruled Asda had not infringed plant breeders’ rights with sale of Tang Gold mandarins
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High court decision on mandarins could have wider implications
UK judge’s decision to dismiss Nador Cott Protection’s case could mean retailers continue to sell Tang Gold variety
Risky business in the Gulf hits produce trade
The Gulf faces the possibility of fruit shortages, as vessels remain stranded at sea and new routes are sought, with few willing to take the risk
Mercadona to expand fresh produce space in €3.7bn refit
Food retailer to roll out new Tienda 9 store model that significantly expands fresh produce and ready-to-eat offer
Trump tees up new tariffs as importers including Dole demand refunds
Three weeks after US Supreme Court ruled out the use of IEEPA, government digs foundation to erect new barriers
Analysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
Italian apple exporters avoid major disruption in Middle East
Assomela says suppliers have ’largely withstood’ Middle East conflict, as strong sales and late-season timing helps to limit commercial impact
S&A Produce kicks off new season British strawberries
The British strawberry season is underway with the first pick at Kent supplier S&A Produce, alongside growing advances in winter season British berry supply
Exotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
Dia invests €16m to secure completely Spanish strawberry supply
Retailer increases investment by 15 per cent to source 4,300 tonnes exclusively from Spanish suppliers, with focus on Huelva production
Polish retailers adhere to new law on fruit and veg origin labels
Authorities report dramatic improvement after introduction of new flag regulation and major fines against Biedronka and Kaufland