Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Tierra Suelta enters peak dragon fruit season
Miami-based tropical fruit grower and importer Tierra Suelta has reported that plentiful volumes of premium dragon fruit are now available
Lidl becomes one of the top exporters of Spanish agri-food products
The German discounter’s exports of Spanish fruit and vegetable have risen by 85 per cent since 2017
Dole Nordic to acquire Greenfood’s fresh produce business
Greenfood announces landmark agreement to sell fruit and vegetable wholesale operations in Sweden and Finland
USA Pears launches World Pear Day campaign
Fresh campaign sees pears rain down animated Times Square billboards and across Manhattan buses
EU-Mercosur deal still “unacceptable”, warns Copa-Cogeca
European farming association Copa-Cogeca has urged the EU to reject the EU-Mercosur trade agreement, which it says risks further destabilising the agricultural sector
FDP Group acquires UNFI Produce
Move will see the Canadian fresh produce distributor provide a broader selection of fruits and vegetables while strengthening its position within the organic market
Bella Fruitiva sees UK lychee potential
Despite climatic challenges facing the island of Mauritius, exporter Bella Fruitiva continues to see good opportunities for its exotics, including breadfruit and fresh lychees
Jingold expands beyond kiwifruit with Italian-grown avocados
Italian company to launch L’Avocado Italiano by Jingold, backed by ambitious production plans through new joint venture AgroAvo
South African citrus industry is on the path to true sustainability
Albert Coetzee explores how the sector is navigating the transition from compliance-focused audits to meaningful sustainability partnerships
Analysis: Seeded grapes ‘almost completely disappearing’
Dutch industry organisation GroentenFruit Huis says imports into the Netherlands have grown by 40 per cent in past decade
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Grójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development
Chile launches campaign to boost domestic blueberry consumption
“Small, mighty, and delicious. Blueberries, all the time!” is the tagline of the new campaign
Costa Rica concludes UK phase of European campaign to promote pineapple and cassava
Campaign featured in-store tastings in Tesco and Morrisons and advertising at Waterloo tube station
Primland primed for growth of gold kiwi
With production on the rise in France, Portugal and Greece, kiwifruit marketer Primland is ready to respond to increasing consumer demand
Italian apple group director welcomes Suez Canal reopening
Faster access to overseas markets seen as vital, as association looks to develop new export markets in Asia and Latin America
Belgium’s Hoogstraten increasing visibility in UK
Belgian strawberry exports to the UK are on the up, according to Hoogstraten’s Jan Engelen, who also has high hopes for specialty tomatoes
Fyffes survey highlights pineapple preferences
Nielsen consumer research commissioned by Fyffes reveals pineapples now rank alongside traditional big-selling varieties
Cosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
IGD warns UK food industry faces "make-or-break" 2026
IGD’s latest Economic Viewpoint report warns that UK food and drink businesses must prepare for a volatile environment in 2026
Big Four unite to ‘re-energise’ North American banana category
Association aims to revive consumer excitement, tackle industry threats, and tell clearer story about true value of world’s most-eaten fruit