Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Gulf chaos continues as Lebanon under fire
The US-Israeli war on Iran has created an unpredictable situation across the Middle East, with ports and airports temporarily closing and vessels remaining stranded
Fresh Forward celebrates exceptional growth of Bachata strawberry
Fresh Forward’s Bachata strawberry programme is expanding into new regions, with production ramping up significantly for the 2026/27 season to meet rising demand
Female berry leaders share tips for success in ‘male-dominated’ industry
Senior female figures from Haygrove, Angus Soft Fruits and Driscoll’s are joining the International Women’s Day 2026 campaign to raise up other women
Tesco secures 60 per cent more UK asparagus
Warmer temperatures and new production techniques have enabled one grower to bring forward start of season by six weeks
Dutch fresh produce consumption rises slightly in 2025
First consumption increase in the Netherlands for several years comes as demand for fresh convenience evolves
Iran conflict could raise fertiliser prices as growers prepare for planting
Gas price volatility and restriction of key fertiliser inputs through Strait of Hormuz could impact UK growing season for key salad and veg crops
Intermarché expands long-term contracts with French suppliers
French retail chain plans to strengthen ties with domestic fruit and vegetable producers through expanded long-term contracts
Poland set to host 14th International Blueberry Conference
The 14th International Blueberry Conference will convene on 5-6 March in Ożarów Mazowiecki, Poland
Gulf conflict threatens major disruption to fruit trade
As shipping lines suspend operations, leading importer says conflict creates ‘big problem’ for international fresh produce suppliers
Ceres Fruit Growers wins BRCGS Site of Year award
Tru-Cape member Ceres Fruit Growers received the BRCGS Certificated Site of the Year 2026 award in London
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Aubergines offer consumption hope
Efforts to arrest declining vegetable consumption have largely been futile, but the versatile aubergine offers a way to attract a younger audience
Melinda struts its stuff at Milan Fashion Week
Apple supplier’s Dolcevita variety takes centre stage in promotion modelled on style and chic of city’s alta moda festival
Convenience trend sustains sales growth for Greenfood
Swedish food group Greenfood reports modest sales growth for 2025, driven by increases for its Picadeli and Food Solutions units
Jazz apples to feature alongside Jeremy Clarkson at Farm-Fest
Apple brand’s sampling tour to visit new festival showcasing farmer livelihoods and skills, with appearances from industry celebrities
Fresón de Palos unveils latest Disney collaboration
Host of iconic Disney characters will feature on packaging throughout the 2026 campaign
Eosta talks Raingrown initiative and Organic Fruit Heroes brand
Organic specialist is driving transparency with its Raingrown initiative, while targeting young consumers through its Fruit Heroes brand
Akorn Technology expands to UAE with natural post-harvest solutions
Post-harvest treatment specialist is launching operations in the UAE after winning the country’s FoodTech Challenge
Zespri launches 2035 strategy with ambition to become the world’s healthiest fruit brand
Strategy supported by three strategic drivers of unleashing brand demand, transforming global supply and creating a product portfolio of the future
Fresh Del Monte CEO outlines strategic vision for 2026
Mohammad Abu-Ghazaleh says the pending Del Monte Foods acquisition represents a “deeply personal” opportunity to reunify the global brand
VentureFruit teams up with California Giant to introduce premium berries
Specialist partners with leading supplier in move that should bring new varieties to Canada and US