Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Grójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development
Chile launches campaign to boost domestic blueberry consumption
“Small, mighty, and delicious. Blueberries, all the time!” is the tagline of the new campaign
Costa Rica concludes UK phase of European campaign to promote pineapple and cassava
Campaign featured in-store tastings in Tesco and Morrisons and advertising at Waterloo tube station
Primland primed for growth of gold kiwi
With production on the rise in France, Portugal and Greece, kiwifruit marketer Primland is ready to respond to increasing consumer demand
Italian apple group director welcomes Suez Canal reopening
Faster access to overseas markets seen as vital, as association looks to develop new export markets in Asia and Latin America
Belgium’s Hoogstraten increasing visibility in UK
Belgian strawberry exports to the UK are on the up, according to Hoogstraten’s Jan Engelen, who also has high hopes for specialty tomatoes
Fyffes survey highlights pineapple preferences
Nielsen consumer research commissioned by Fyffes reveals pineapples now rank alongside traditional big-selling varieties
Cosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
IGD warns UK food industry faces "make-or-break" 2026
IGD’s latest Economic Viewpoint report warns that UK food and drink businesses must prepare for a volatile environment in 2026
Big Four unite to ‘re-energise’ North American banana category
Association aims to revive consumer excitement, tackle industry threats, and tell clearer story about true value of world’s most-eaten fruit
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Alhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
Ifoam urges rethink after EU proposal on NGTs
Organics group warns EU’s legislative proposal on New Genomic Techniques risks jeopardising future of European farming and consumers’ freedom of choice
Dole France works with Intermarché to raise its brand awareness
In-store activation in more than 800 stores across France helps to boost company’s market penetration in Europe, Middle East and Africa
FareShare kicks off Berry Crumply Christmas campaign
FareShare announced the winner of its first Top Chef Crumble Competition in London, with chef Jemma Harrison’s ‘mince pie’ apple and blackberry crumble coming out on top
Pacific Northwest pear crop up 78 per cent as harvest winds down
Pear producers lean into nutrition education to promote sizeable harvest
Analysis: Health will become ‘a lifestyle aim’
Healthy lifestyles, affordability and leadership on sustainabilty among key 2026 trends forecast for UK shoppers and grocery retail, according to IGD
Sunkist evokes California Navel holiday nostalgia
Sunkist Growers is reintroducing its limited-edition holiday-themed Navel orange carton and quarter bin, capitalising on seasonal demand
New initiative set to boost Australian melon exports to the Gulf
Project takes practical approach to building market knowledge and connections for Australian industry
Zespri campaign highlights healthiness of green kiwifruit
Marketer rolls out three-month campaign in Italy to promote green kiwifruit’s officially recognised contribution to consumer health
US avocado market poised to surpass 3bn lbs for first time ever
HAB said the milestone reflects unprecedented demand and industry collaboration