Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Zespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
Tesco says sunny weather means surge in UK strawberry supply
New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
Delhaize switches strategy on potatoes
Belgian retailer reimagines entire range, with shift away from variety-based category merchandising and new focus on usage
UK citrus market feels impact of Gulf crisis
The UK market has seen a rise in citrus sales over the past year, but all eyes are now on how logistical disruptions in the Middle East are affecting trade flows
Pink Lady opens Madrid pop-up for Mother’s Day
Temporary outlet on Calle Gran Vía aims to present ‘cooler, more appealing’ side of the brand to consumers
Rijk Zwaan updates organic spinach portfolio
Breeding company highlights new varieties including Galago RZ and Reindeer RZ, addressing growing disease challenges
The Greenery optimistic as New Zealand kiwifruit season begins
Dutch importer reports excellent quality and broad size range for Zespri SunGold as New Zealand heads for 220m-tray crop
M&S, Ocado and Isle of Wight Tomatoes launch co-branded range
Exclusive varieties and upgraded packaging are part of a new season summer range of tomatoes and peppers with a focus on flavour and discovery
Demand for strawberries rises among younger consumers
Growth is driving investment in Dutch production, according to industry association GroentenFruit Huis, as European promotions continue
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Unifrutti unveils Sicilian citrus acquisition
The purchase of the Fondaco Nuovo operation, specialising in Tarocco blood oranges, strengthens Unifrutti’s dual-hemisphere supply model
How can the fresh produce business boost demand?
At Freshfel Europe’s annual meeting in Sicily, Fruitnet spoke to four leading industry players for their views on the consumption challenge
AFTPP funding a “strategic catalyst” for US blueberry industry
Grant will help the industry expand its presence in high-growth regions and forge partnerships with importers, distributors and retailers worldwide
Hottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
Orsero to manage Madagascan lychee exports
Orsero Group has been named as one of two exclusive operators of Madagascan lychee exports for the key European market
Chilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales
Sweet C welcomes Fresh Produce India Awards win
The Sweet C mandarin brand was recognised for its ‘Blue is the new orange’ campaign at the FPI Awards
Co-op first to switch to homegrown strawberries
For the fourth season running, Co-op says it is the first UK retailer to move to exclusively domestically produced strawberries
UK Packaging Pact goes beyond plastic
As the issue of waste continues to overwhelm local systems, the UK Packaging Pact aims to transform the whole UK packaging system into a sustainable operation through coordinated action
Cherry Blossom Festival builds excitement as Picota season approaches
Michael Barker reports on the latest efforts to market Picota cherries and celebrate the beauty of Spain’s Jerte Valley