Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Vog fields summer squad as World Cup Final approaches
Inspired by the football tournament, the South Tyrol-based group reaffirms its commitment to category segmentation in apples
Tesco to sell Cotton Candy-branded grapes year round
Retailer secures world first as it partners exclusively with Bloom Fresh to launch grape brand in UK
Store Check: M&S Food, Godalming
Fruitnet visits Marks & Spencer’s biggest standalone food store, the first to feature a softer design and other important innovations
South African citrus industry prepares for less flexibility in UK exports
The citrus industry in South Africa is preparing for reduced market access and more checks on exports to the UK under planned realigment with EU and new SPS agreement
Dutch fresh produce sector agrees labour deal
GroentenFruit Huis concludes collective agreement, including salary increases, with FNV, CNV, and RMU Werknemers unions
California avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
Analysis: Market corrections underway as some stability returns to ports
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Morrisons expands Myton Food Group overseas with new division
New international sourcing arm Myton International will connect manufacturers with the UK retail and foodservice markets across fresh produce, frozen and ambient
UK-Switzerland FTA to benefit British veg exporters
Broad bean, pea and carrot exports among set to gain from a wide range of new tariff-free access to highly-protected Swiss market
Comment: Banana industry should not restrict itself to conventional breeding
Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance
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Change at the top in FPJ Big 50 Products 2026
For the first time since the publication’s inception, the UK’s best-selling fruit or vegetable has changed
Banana Link remains determined after three decades
Despite a bunch of successes, the UK-based NGO still faces some familiar challenges as it strives for supply chain sustainability
Rungis and Dunkirk port strengthen ties
A partnership agreement has been signed between Rungis market in Paris and France’s port of Dunkirk aimed at boosting French food sovereignty
Oregon pear growers face ruin after ‘extremely difficult’ campaign
Combination of psylla infestation, drought, rising costs, labour shortages and trade tensions brings some growers to brink
First new-season Alpine Fresh blueberries to China sell out in one hour
Container opening at Jiaxing’s Haiguangxing Market marks launch of Peruvian blueberry season
Syngenta campaign amplifies women farmers’ voices for YWF 2026
Syngenta Vegetable Seeds is calling on women and allies across agrifood to submit their stories for the UN’s International Year of the Woman Farmer 2026
Mitrofresh expands with new UK distribution centre
Exotic mushroom supplier based in the Netherlands says new UK facility will improve delivery times and strengthen supply chains for British customers
Belgian topfruit battles shipping uncertainty
Apple and pear producers in Belgium are keeping an eye on the weather forecast as much of Europe bakes in its second heatwave of the year, but the reliability of the shipping lines remains the chief concern for exporters
Peruvian asparagus suppliers facing ‘severe’ shortage
Unusual weather patterns linked to El Niño are causing shortage and quality issues set to last weeks
Michigan wraps up “strong” asparagus season
MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand