Desmond Jas of Olympic Fruit talks to Chris White about how the Netherlands-based specialist importer of table grapes and citrus is focusing its business strategy in a new way.

Nowadays, it’s not so much about securing volume growth each and every season, the focus is on how to achieve repeat purchases at retail point of sale by making a new alliance between the grower, the supermarket, and the service provider. It seems obvious, but it feels pretty different…

Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet’s Chris White. He has been reporting on the global fresh produce business for more than 35 years.

Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.

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