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Consumers do not really notice the diverse packaging of products in the fruit and vegetable department, but this packaging nevertheless influences their purchasing behaviour. This has been revealed by a study recently conducted in France by Négosciences, a company that specialises in neurosciences.

The premium potato variety Princesse Amandine® produced in France is about to conquer the German supermarket shelves. Sales are to be promoted and retailers supported with a sophisticated marketing concept.
A new third way in cultivation: The use of pesticides and the associated residues has been a dominant subject for some time in the French fruit and vegetable industry.