Frankreich-Special: Type of presentation influences the purchasing behaviour of consumers

Consumers do not really notice the diverse packaging of products in the fruit and vegetable department, but this packaging nevertheless influences their purchasing behaviour. This has been revealed by a study recently conducted in France by Négosciences, a company that specialises in neurosciences.

The premium potato variety Princesse Amandine® produced in France is about to conquer the German supermarket shelves. Sales are to be promoted and retailers supported with a sophisticated marketing concept.
A new third way in cultivation: The use of pesticides and the associated residues has been a dominant subject for some time in the French fruit and vegetable industry.