Lavelle, pictured, is highly experienced in fresh produce both in the UK and internationally with extensive marketing and general management experience in the food industry.

He has held senior management positions in Unilever, South African Breweries, Rentokil Initial, his own trading company, Trans-Action SA and latterly as a member of the Food Industry Management Group at Imperial College at Wye.

Piers Verey, Wight Salads chairman, said: 'David's appointment is an important one in our on-going ambitious development plans for Wight Salads. His experience will significantly add to our business strategy to significantly enhance growth and efficiencies while increasing innovation activities and customer service.'