Waitrose is to introduce a new healthy sub-brand to launch at the end of the month.
Waitrose Love Life will hit stores on 30 June and represents the upmarket retailer’s largest sub-brand launch since Essentials, with more than 270 products.
The range is designed to complement staple grocery items in the Essentials range and the more indulgent products from Duchy, Heston Blumenthal and Menu From Waitrose ranges including fresh produce.
Its launch will be supported by a quarterly magazine, recipe cards and a dedicated section on Waitrose.com, encouraging MyWaitrose members to share recipes and tips.
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