Tesco has revamped its packaging for organic fruit, vegetables and salads after extensive research into the category.
The new design will be rolled out across its full organic range and will be supported in store during Organic Month in September, but some lines have already arrived in store.
A spokesperson said the new design reflects feedback from customers that “they want to know more about the natural qualities and benefits of buying organic food and drink”.
The organic fresh produce packaging reads: "Our organic farming is all about working in harmony with nature to grow fresh, tasty fruit, salads and vegetables. Bees, butterflies and ladybirds all help in organic growing, making our organic fields havens for wildlife.
"Healthy fertile soil is developed using compost and clover, so there is little need for artificial fertilisers and pesticides which means Organic is better for the planet too."
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