Britain’s next superstar could be found in an aisle near you after Tesco announced it is to host a talent show to be broadcast on the internet.
The supermarket giant has agreed to create small audition studios in a trial to allow entrants to perform and upload their own acts for free.
The videos will be shown on the internet and voted on by the public.
The competition - called 1Click2Fame - will be launched next month, with the winner collecting £100,000.
The winning act will be chosen in February after contestants are whittled down to the top 10 performers in music, dance, comedy and variety.
Tesco entertainment director Rob Salter said: "We are delighted to be part of this innovative and exciting new project.
"Tesco is always looking at ways to give customers a little bit extra and this is a great opportunity to be at the forefront of this new entertainment technology while giving people some fun at the same time."
The company behind the project, Enrich Social Productions, hopes it will "change forever the way artists are discovered, promoted and made famous” while taking on the likes of X Factor and Britain's Got Talent.
Jonathan Lakin, chief executive of Enrich Social Productions, said: "1Click2Fame is a fresh take on the talent contest. It is a new online community site and service aimed at giving those with talent a platform on which to reach both a consumer and professional audience.
"It's wonderful that Tesco is getting behind its customers in this different way and becoming the high street face of 1Click2Fame.
"This is an innovative shift for a retailer which for the first time is involved in using a tie-up with physical entertainment to get customers into stores," he said.
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