Research carried out by Nielsen Media Research has revealed that UK supermarket groups dramatically increased their advertising budgets in 2007.
From a small base, Morrisons has upped its exposure most significantly by 61 per cent to £18 million. Market leader Tesco, on the other hand raised its spend by almost £4m to £71.2m, and Asda increased its expenditure by more than £5m.
The additional spending is thought to have gone largely on hiogh profile celebrity endorsements. But the strategy seems to be working its magic, as all of the major retailers have enjoyed an upward curve in their sales figures this year.
